Applying Google Trends’ Search Popularity Indicator to Professional Cycling

This study uses Google Trends data to analyze the impact of the main events in the Tour de France 2019 on cyclists’ online popularity in 12 countries and at a global scale. A fixed effects panel model revealed a strong own-country preference. While online popularity increased with the duration of the Tour, race incidents strongly influenced online popularity. Besides the yellow jersey, winning a stage was more important than wearing the green, white or polka dot jersey for most regions. Still, on a global scale, young cyclists’ online popularity benefited more from wearing the white jersey than from winning a Tour stage.

Market Entry and Priority of Small and Medium-Sized Enterprises in the Software Industry: An Empirical Analysis of Cultural Distance, Geographic Distance, and Market Size

This article investigates the influence of cultural distance, geographic distance, and three market size variables in the target country preference of small and medium-sized enterprises (SMEs) in the software industry. In addition, the authors examine the shift of SMEs’ priorities in country selection by analyzing how these factors affect the selection of the first, second, and third target countries. The empirical findings suggest that approximately 70% of country choices can be explained by software market size and geographic distance alone. The findings also show that SMEs’ entry priorities shift quickly from countries within a short geographic distance to countries with high purchasing power and at a greater geographic distance. The authors discuss relationships of these macrolevel factors and compare them with prior qualitative and conceptual studies in this field. They also note implications for managers.

NEWS AND ANNOUNCEMENTS

The American Trudeau Society, Medical Section of the National Tuberculosis Association, provides a limited number of fellowships to promote the training of clinicians, medical teachers and administrators in the field of tuberculosis and related pulmonary diseases. The awards are open to citizens of the United States for work within this country. Preference is given to candidates not more than 30 years of age who have the degree of Doctor of Medicine. Awards are made for graduate study in internal medicine, with emphasis on diseases of the chest, in an approved hospital.