EVALUASI PAMERAN BUKU TAHUN 2017 SAMPAI DENGAN 2019 DISELENGGARAKAN OLEH PERPUSTAKAAN FAKULTAS EKONOMI UNIVERSITAS ISLAM INDONESIA

The book exhibition organized by the Fakultas Ekonomi Universitas Islam Indonesia Library Division is a form of community service especially for the FE UII academic community. This event is regularly held once a year and is part of a series of UII anniversary events. To improve the quality of implementation, evaluation is necessary, according to Bertrand the appropriate model is an assessment model for the media. The evaluation method used is descriptive qualitative. Primary data were obtained through interviews and observations, and secondary data were obtained from literature studies in accordance with the intended topic. The assessment of the exhibition by participants and visitors follows an assessment model of the media which consists of five components, namely attraction, acceptability, comprehension, self involvement and persuation. The collected data about the exhibitions were confirmed by the theory referred to, and also confirmed with the opinions of visitors and exhibitors through direct interviews. The results of the evaluation show that the components of attraction, acceptability, self involvement and persuation are in accordance with expectations, while the components of comprehension are not yet optimal.

TECHNIQUES OF A FAIRY TALE LEARNING AT THE LESSONS OF LITERARY READING IN THE PRIMARY SCHOOL

A fairy tale is a piece of folk work (or literary/ author’s fairy tale) with the elements of fantasy, which has its own peculiarities of reading. The formation of the primary school pupils’ expressive reading skills at the lessons of literary reading is a complex process. Contemporary methodologists have introduced a system of methodological techniques of learning a fairy tale, taking into account its genre peculiarities. In the process of work at a fairy tale the «Grandmother-narrator» /picture № 2/ technique is being realized: at the lesson the text of a fairy tale is being expressively read by a teacher, some fragments are being read by the pupils, preserving the peculiarities of folk performing manner. The peculiarities of a fairy tale structure: the presence of the beginning, main part, ending, triple repetitions is caused by the usage of the technique («I, II, III bricks») in picture № 3). Permanent epithets, emotional and evaluative words create the unique atmosphere of magic in fairy tales. While listening to or reading the fairy tales pupils figure out and use these lexical units in order to characterize fairy heroes, this way realizing the technique in picture № 6. Working at characteristics of positive and negative heroes an important role is given to: «pupils’ questions to the text» (What? Who? Where?); «tricky questions» – a technique in picture № 4). In order to express their attitude to the fairy characters the pupils select «tooltips» (picture № 8). A fairy tale has a didactic nature. The characters are punished for being evil and rewarded for the kindness in it. In some fairy tales the moral is formulated, in others the moral of the tale is not formulated. In such case the technique «Make a note of that» /picture № 7/: it is suggested to the pupils either to formulate the tale’s idea by themselves, or to choose the second corresponding name of the fairy tale from the list of some proverbs. There are some elements of fantasy in the structure of a fairy tale. One of the techniques in the process of work at a fairy tale is the pupils’ looking for the elements of fantasy, a teacher’s talk about the fact that the main spell is a human being’s kind heart will also be appropriate here. Working with a book exhibition will help the pupils to differentiate a folk and a literary tale, to understand in what respect they differ, what groups they are divided into /the technique in picture № 1/. In the process of work at the fairy tale an efficient technique will be a lesson of creativity «Making up a fairy tale independently». Such lesson will help the pupils to notice the peculiarities of a fairy tale plotting best.

Promotion on the pages of book science periodicals in Galicia of the 1920-1930s

The article examines the theoretical principles of promotion as a component of publishing marketing. Much attention is focused on analyzing the concepts of PR, promotion, propaganda and branding as effective methods of promotion in book publishing. The term «publishing promotion» is proposed in the course of the research, as it covers the whole range of promotional activities aimed at promoting both the subjects and the objects of book publishing. The article shows the main channels of promotion and its place and role in the distribution of the Ukrainian books on the pages of book science periodicals in Galician of the 1920–1930s. Quotations illustrate the basic means of publishing promotion of the period under review (reviews, bibliographic reviews, announcements of book exhibitions and fairs, etc.). The focus is on the activities of the scientific and cultural educational institutions of the time («Prosvita» Society, NTSh in Lviv, «Ukrainian Society of Bibliophiles in Lviv», etc.), who played a key role in the development of publishing promotion in the 20–30’s of the twentieth century. Keywords: publishing marketing, promotion, book exhibition, review.

The Future of Bibliography

The article describes the work of the II International Bibliographic Congress held on 6-8 October, 2015 in the Russian State Library under the motto “Bibliography: Future Outlook”. Members of the Congress have outlined the path for development of bibliography in the nearest future. There was prepared the Book Exhibition “Bibliography of Russia (2011-2015)” and the Virtual exhibition “The All-Russian Competition of Scientific Research Works on Library Science, Bibliography and Bibliology (Bibliography Science and Bibliographic Products). The Winners of the 21st century”.

The New Technologies in the Literary Space: Results of the 28th Moscow International Book Exhibition-Fair

There are presented the main events of the 28th Moscow International Book Exhibition-Fair, summarized the results of the competitions, described the speeches at the round table “Book and new formats: the role of modern technologies in formation of the literary space in Russia”, provided analytical overview of the results of the book forum.