Sociocultural Aspect of Vocational Training of Future Managers of Advertising and Public Relations

Article discloses specifics of vocational training of future managers of advertising and public relations. The author emphasizes importance of search of innovative approaches to training of the students promoting formation of knowledge, skills of advance of commercial and non-commercial enterprises and public organizations of welfare orientation. The communication space of welfare activity is investigated, special attention is paid to questions of vocational training of students on the new profile "Sociocultural Communications and PR-technologies".