DIALOGUE WITH THE TEXT ON THE LESSONS IN RUSSIAN LANGUAGE AND LITERATURE IN THE DIASPORA

This article is devoted to strategy named "dialogue with the text" for development of text and culturological knowledge and abilities of pupils of schools of the ethnic minorities of Latvia. Formulating the problem of research, authors focus attention on the reasons of difficulties which are experienced by pupils of diaspora perceiving the implied levels of the text. The authors of article emphasize, that necessity of the decision of this problem is caused first of all by an insufficient level of a Russian cultural knowledge and a culturological lexicon. Russian pupils lived in Latvia don’t know the realities and values of the Russian culture. The authors researched the problem in real educational process. The methodology of research is based on strategy “dialogue with the text". The authors of paper have analysed the reasons why this strategy effectively “works” in the described pedagogical conditions. In the center of the authors attention are the didactic methods and receptions which promote to form the textual competence of pupils.As an illustration authors give detailed description of their own experiment. In the article authors tell about diagnostics of text and culturological knowledge and abilities of pupils. This diagnostics includes questioning, group research and the standardized composition. The main results of the diagnostics are given in tables and in description of speech behavior of the pupils. In the final part of the article the authors draws the reader’s attention to the the analysis of the actual points of view in modern pedagogics on the problem of reading. In conclusion authors point out that productive text activity allows to expand a culturological outlook of diaspora pupils, and also purposefully and successfully to improve dialogue, communicative and textual abilities of the pupils. Besides the authors of the article emphasize the integrative role of text activity of the pupils wich promotes education humanitarization. Key words: strategy "dialogue with the text", implied levels of the text, communicative, text and culturological abilities, pupils of schools of the ethnic minorities.

Valuing Market Strategies

The search for shareholder value is changing the way marketing decisions are made. No longer will traditional payback or short-run ROI criteria be sufficient to evaluate investment proposals. Value-based planning methods incorporate the factors used by shareholders, including the cash flow and risk consequences of decisions. This broader perspective also shifts the focus from selecting discrete projects to funding strategies. If marketers are to influence the strategy dialogue persuasively within these new groundrules, they first must understand how and why this new yardstick is being used. They must also be sensitive to the susceptibility of these methods to distorted inputs and the dangers in applying them to new ventures. The risk of misleading signals is high. There is still no substitute for insightful thinking about the fundamentals of competitive advantage, which is where economic value is created.