Tourism Communication Strategy in the Mandalika Destination Priority of Lombok, Central Lombok District Province of West Nusa Tenggara

Mandalika Lombok, West Nusa Tenggara has a strong positive image as a priority tourist destination. It is hoped that the number of tourist visits can be increased through the tourism communication strategy. The tourism communication strategy in the Mandalika priority destinations in Lombok, West Nusa Tenggara Province is motivated by the potential for natural and cultural tourism that is diverse in terms of opportunities and potential for attraction of foreign tourists (from Malaysia, the Middle East, Singapore, Australia, Japan) as well as domestic tourists. The aim of this research was therefore to formulate a tourism communication strategy design in Mandalika priority destinations, through the tourism branding of Lombok, West Nusa Tenggara. Descriptive qualitative research methods were used with a SWOT analysis. Triangulation was carried out. Secondary data were obtained from an Official of the Central Lombok Regency Government, Central Lombok Regional Statistic Agency. The researchers concluded that a tourism communication strategy in Mandalika through Lombok friendly branding, can strengthen the image of Mandalika Lombok as a safe and comfortable destination for tourists, so that tourists visit. Branding strategies need to be supported by stakeholders, the local government, the tourism industry, academics, society and the media, in order for them to be effective with a wide reach, so that the target of foreign and domestic tourist visits can be achieved. Keywords: communication strategy, branding, Mandalika, priority tourism destinations

Features of Day-Long Statistic Campaigns in the Late 19th and Early 20th Century (Based on the Materials of Western Siberia and the Steppe Territory)

Based on archival material and published documents, the article identifies the features of day-long censuses in the territorial borders of Western Siberia and (the Steppe territory in the late 19th — early 20th centuries). Taking into account regional specifics, a comprehensive analysis was made for individual census campaigns in such cities as Tomsk, Omsk, and Semipalatinsk. Their features have been considered in the development of the statistic forms, the organization of the counters, working mechanisms. The first complete processing of the received material was the day-long census of Omsk, conducted in 1877. A systematic, methodologically developed statistic campaign, taking into account the achievements of the theory and practice of statistical science, was the daylong census of Tomsk in 1880. In administrative terms, the provincial statistic Committee played a significant role in this event. Based on the sources, it was revealed that the day-long campaign of Semipalatinsk in 1882 received broad public involvement in the implementation of statistical works under the control of the regional statistic Committee. It is shown in a comprehensive manner that the designated measures had disadvantages, which were manifested in the organizational and technical part. There was little explanation of the census tasks among the population, and the census staff was not always ready for the upcoming work, many forms in the census forms were not understood by the enumerators, they did not know what to do.

Mediterranean offshore extreme wind analysis from the 44-year HIPOCAS database: different approaches towards the estimation of return periods and levels of extreme values

The present contribution addresses the performance of a statistical extreme wind analysis over the whole Mediterranean Basin. Estimations of return periods and levels are obtained over offshore areas through analysis of annual wind maxima. An alternative regional statistic method, based on regional L-moments, is also proposed. This regional technique allows increasing the sample size, using data from a homogeneous region instead of only from a single location, reducing therefore uncertainty. The performed statistical extreme wind analyses provide a detailed assessment of Mediterranean offshore high wind areas.