Late Night Thoughts on Listening to Schoenberg’s Klavierstück, op. 33a

This essay considers the sound of Arnold Schoenberg’s Klavierstück, op. 33a, discussing aesthetic effects of combinatoriality and pitch repetition. In taking John Rahn’s general advice regarding listening to Schoenberg “late at night with the lights off,” two compelling parallels with psycholinguistic phenomena emerge—one dealing with semantic satiation, and the other with a related experience called the verbal transformation effect.

Deep Breathing Alters Bistable Auditory Perception

This article is to provide evidence that deep breathing can alters auditory bistability (verbal transformations). We had noticed that deep inhalation can significantly stop the auditory rivalry of the verbal transformation, namely, hearing the original material but not the illusive ones. This might be because the possible forcible reduction in the amount of oxygenated hemoglobin in the brain during the intended deep inhalation; in turn, different parts in the neocortex might be partially deactivated preventing the brain from have perceptual rivalrous conscious awareness. Deep exhalation, however, seemingly produce illusive perception that are sometimes relevant but temporally shifted to the original material, and other times partially irrelevant to the original material possibly because of abandoned oxygen-rich blood returns back to the brain allowing it to overwork and perceive the playback speed much faster, and thus, inter-stimulus interference.

Translation And Localization Strategies In Automotive Advertising Of Multinational Companies In Russia

The paper deals with the way multinational automotive companies incorporate their values and goals through different advertising approaches in local markets including Russian, how they adapt to cultural, social and economic conditions. The authors discuss localizing strategies and potential effects of advertising texts, as well as common techniques, nonverbal presentations and verbal transformation used by localizers to overcome incoherent marketing needs of different countries. The paper focuses on such concepts of advertising and localization as adoption strategies alongside such processes of globalization, internationalization and standardization. The relevance of advertising localization for the successful marketing of automotive products has been proved as it plays the major role in adaptation of the text to the cultural realities and social and economic environment. The work presents examples of source texts in French and localized texts in Russian with subsequent translation into English and their linguistic analysis. The study of the language features inherent in advertising on multinational automotive companies` websites has been conducted; the transformations made by the translators of the advertising and localization strategies for the Russian-speaking audience have been revealed).

Perceptuo-motor interactions in the perceptual organization of speech: evidence from the verbal transformation effect

The verbal transformation effect (VTE) refers to perceptual switches while listening to a speech sound repeated rapidly and continuously. It is a specific case of perceptual multistability providing a rich paradigm for studying the processes underlying the perceptual organization of speech. While the VTE has been mainly considered as a purely auditory effect, this paper presents a review of recent behavioural and neuroimaging studies investigating the role of perceptuo-motor interactions in the effect. Behavioural data show that articulatory constraints and visual information from the speaker's articulatory gestures can influence verbal transformations. In line with these data, functional magnetic resonance imaging and intracranial electroencephalography studies demonstrate that articulatory-based representations play a key role in the emergence and the stabilization of speech percepts during a verbal transformation task. Overall, these results suggest that perceptuo (multisensory)-motor processes are involved in the perceptual organization of speech and the formation of speech perceptual objects.