Multiasistencia: Transforming the Digital Ecosystem

Multiasistencia was an ecosystem in 2017 managing a network-based service called the “Comprehensive Claim Management Service” (CCMS). The firm offered home repair services to its 100 Corporate Clients (Financial Institutions and Insurance Companies) which attended to some 8 Million end customers, managing a network of some 6.000 Trade Professionals (SME and self-employee). The service was supported by an advanced digital platform to coordinate all actions in that ecosystem. The case shows the challenges of digitalization, namely (1) new digital entrants, (2) the Smart Home trends, (3) the digital effects on banking, and (4) the demand of personalization. Those strategic changes lead to Multiasistencia to create a Digital Hub to manage Big Data so placing students on the managerial situation to decide priorities in business model, processes, and new ways to grow.

Techniques And Strategies For Use Of Case Studies In Marketing Management And Strategic Marketing Management Courses

Marketing case studies provide context for analysis and decision-making designs in different business situations, companies, and industries. In most marketing courses, students use cases about actual companies to practice strategic marketing analysis and to gain some experience in the tasks of crafting and implementing marketing strategy. A case sets forth, in factual manner, the events and organizational circumstances surrounding a particular marketing managerial situation. The purpose of this paper is to look at why case studies are used, problems using them and recommendations using standard and innovative methodologies for using them effectively.

Nurses' management in the clinical practice: problems and challenges in search of competence

With the purpose to enable reflections concerning nurses' managerial performance in hospitalization units, three studies conducted in three different decades, in the same university hospital, were analyzed. From this analysis, it was observed that nurses' managerial practice has been mainly characterized by the accentuated compliance to pre-established norms, thus showing a reiterative praxis. Understanding the fragility of this managerial situation in terms of involvement with and commitment to clients and service givers, an alternative managerial conduct, which is based on the creative praxis, is presented to nurses.

Personal Values and Priorities of Organizational Goals

Within a sample of 599 business students differences between 382 men and 217 women in personal values and company goal priorities were examined. Both groups exhibited value patterns comparable to those of managers in general although significant differences between the men and women were found; the men ranked Political and Theoretical values higher and Social, Aesthetic, and Religious values lower. A simulated managerial situation which required subjects to rank order the goals for a fictitious firm produced organizational goal rankings which for men and women were highest for organizational efficiency and profit maximization and lowest for social welfare. Women ranked Employees' Welfare higher and Organizational Growth lower than did the men. In general, the rankings of personal values were not significantly related to the priorities of organizational goals.