This chapter suggests that the national leader, Xi Jinping, has managed to build a new image of political leadership that corresponds with the discourse on masculinity in contemporary times. The archetypal model is constructed with the assistance of Xi’s wife and her modern First Lady image. There are multiple ethnographic vignettes highlighting the popular response to Xi’s policies and performance, and ordinary citizens’ expressions of militaristic nationalism, directed mainly against Japan. In the midst of this, President Xi is shown to have become the epitome of an able-responsible leader who shoulders responsibilities by his tough stance to fight corruption and poverty, and his call for the resurgence of national greatness. Xi’s prolific citations from classical, traditional, teachings to mundane analogies have special appeal on the grassroots level.