MARKETING STRATEGY FOR RECRUITMENT IN RUSSIA

In the article, the authors presented the results of the research on the marketing strategy of recruitment from the theoretical and methodical point of view in the overall marketing strategy of the organization. The main points of marketing of recruitment activities and the content of development processes were revealed. Proposals have also been developed for the introduction of a strategic recruitment marketing management tool.

Game-Theory Modeling of Decisions of Electronic Educational Resources Producers

The purpose of article is representation of results of construction and a research of model of development of strategic decisions of producers of the electronic educational resources having essential value for formation of the uniform educational environment and digitalization of education. The presented ideas in the field of creation of game-theoretic models and also mechanisms of use Wolfram-of technologies game-theoretic models can be useful to managers in the field of risk to a research, to experts, economists and managers. From the methodical point of view, the presented possibilities of modeling of decisions of producers of electronic educational resources are of interest to improvement of quality of applied mathematical training of future bachelor of economy.

The Notion of “High” and commitment to excellence in contemporary Russian architecture. History and project: looking into future

The article covers the issue of high-rise buildings (skyscrapers) construction in Russia as the dialogue of artistic image and intellectual idea. The study shows that the professional commitment to skyscrapers erection brings to the foreground the comprehension of magnitude of the notion of “contemporary” in terms of time. It is important from methodical point of view to return to the initial meaning of the notions that provide for adding authentic meaning to the words “suprematism”, “commitment”, “excellence”, “new”, “high”, and other determinants of creativity capable of going beyond “flying geese” development pattern in architectural shaping. It is well known that V.G. Shukhov’s patents of 1896 were widely used in contemporary morphology of shaping. The heritage of Russian Avant Garde of 1910-20ies serves as an inspiration from methodological point of view (it is more and more evident from foreign master’s creative experience). This is why it is important to return, first of all, to comprehension of the author’s version of the notion “suprematism” ascending to Malevich - meaning commitment to excellence and not the “emblem” of preferences in style. The article includes the arguments providing for the capture of the 2010ies and, especially, 2015-17ies as the years of critical changes in history. Russian masters of architecture started as equals the stage of cooperative creative work with foreign architects erecting skyscrapers.

Essential English for Pilotage and Tug Assistance - Proposal for SMCP Extension

This paper aims at presenting the activities undertaken since 2012 by the G.A.M.E. – Gesellschaft für Ausbildung in Maritimem Englisch (German Association for Maritime English) with the seat at Bremen University of Applied Sciences, Nautical Department and presided by Capt. Willi Wittig, Head of the Department. The Association gathers Maritime English instructors and maritime professionals who have recently focused on updating the existing Standard Marine Communication Phrases – SMCP – in order to better match the ever growing requirements in maritime aff airs. The emphasis has been put on the pilotage and tug assistance phrases, as the existing body of phrases has not been felt entirely suitable to the activities performed. Thus, Capt. Matthias Meyer, master mariner and lecturer at the Nautical Department of the University of Applied Sciences in Bremen, former elder brother of Port Pilot Society Bremerhaven, was entrusted with the task of proposing a further development of the phrases related to this particular seafaring activity. The other lecturers, including the author of the paper, contributed during the 2014 G.A.M.E. summer seminar to Capt. Meyer’s proposal purely from the linguistic or methodical point of view.

MECHANISM TO INCREASE THE RATIONALITY OF MANAGEMENT OF INFORMATIVE SUPPORT OF THE EDUCATIONAL PROCESS IN THE BRANCHES OF UNIVERSITIES

The article considers a methodical point of view to evaluating the rationality of management of informative support of the educational process in the branches of universities. The factual calculation is made corresponding figure by the example of several organizations. The authors created regression models describing the dependence of the results of the operation of branches of universities on the level of rationality management of informative support of their educational process. The article formulates an algorithm for improving the rationality of management impact on the development of informative support.