Inovasi Strategi Pemasaran Sentra Industri Brem Madiun Dalam Menghadapi Persaingan di Masa Pandemi Covid 19

In the economy, the industrial sector has the most important role in our country. The existence of an industry can increase regional income and can create jobs. One of the industrial centres in Madiun is the industrial centre for making Brem, who does not know this particular dish. Brem is processed by fermentation of cooked glutinous rice and mixed with yeast which helps to produce a tape which then takes the water to make a brem. In the village of Bwisata Kec. Wonoasri Madiun is one of the centres in making the brem, one of which is Brem Candi Mas. And we make observations there. This program aims to add insight into MSMEs in Madiun Regency, especially in the Brem Candi Mas UMKM Center, increase sales and income so that they can survive the economic crisis caused by the Covid 19 pandemic, and create new marketing strategies. This service activity is assisted by students as entrepreneurial knowledge. The innovation made is helping the digital marketing process, namely through social media such as Instagram, Facebook, and we have created a website so that the current marketing process does not only depend on manual marketing from store to store but is more effective with online marketing. Abstrak. Dalam perekonomian sektor industri mempunyai peranan yang paling penting di negara kita ini. Keberadaan sebuah industri dapat meningkatkan suatu pendapatan daerah dan dapat membuka lapangan pekerjaan. Salah satu sentra industri yang berada di madiun adalah sentra industri pembuatan brem, siapa yang tidak mengenal panganan khas yang satu ini. Brem merupakan olahan dengan cara fermentasi beras ketan yang dimasak dan dalam pembuatannya di campur dengan ragi yang membantu agar menghasilakan sebuah tape yang selanjutnya diambil air nya untuk dijadikan sebuah brem. Di Desa Bancong Kec. Wonoasri Madiun adalah salah satu sentra dalam pembuatan brem tersebut, salah satunya adalah brem candi mas. Dan kita melakukan observasi disana. Progam ini bertujuan untuk menambah wawasan tentang UMKM di kabuoaten madiun khusunya di Centra UMKM Brem Candi Mas ini,meningkatkan penjualan dan pendapatan agar tetap bisa bertahan dalam krisis ekonomi akibat dari pandemi Covid 19,serta membuat strategi pemasaran yang baru. Kegiatan pengabdian ini dibantu oleh para mahasiswa sebagai pengetahuan berwirausaha. Inovasi yang dilakukan adalah membantu proses pemasaran digital yaitu melalui media sosial seperti instagram,facebook,dan kami buatkan website sehingga proses pemasaran dimasa saat ini tidak hanya bergantung pada pemasaran manual dari toko ke toko namun lebih efektif dengan pemasaran online.

Perpanjangan Lintas Dan Rencana Pola Operasi Kereta Api Lembah Anai Wilayah Divre II Sumatera Barat

ABSTRACTThe growing population and the shifting of population movement from the suburbs to the city center will make the demand for rail transportation services to the city center increase. To deal with this problem, it is necessary to study the analysis related to potential demand, the need for the number of facilities and new operating patterns for the extension of railroad relations. The results of the research showed that the potential demand was obtained from the calculation of actual and potential demand, where the actual demand was obtained by carrying out a survey on train from 644 respondents, 85.5% agreed with the extension of the Lembah Anai Railway relation and as many as 88% were willing to choose the train mode. In the potential demand analysis, a stated preference survey was carried out in Pauh District, from 2636 respondents, 86.7% were willing to switch from private vehicles and public transportation to the railroad mode. Based on the analysis of the calculation of facility requirements according to the demand, 1 trainset is ready for operation to accommodate the community to carry out daily mobilization to the center of the Central Business District (CBD) in Padang City.Keywords: Demand, pattern of rail operations, Railway Travel Graph (RTG) ABSTRAK Berkembangnya jumlah penduduk dan semakin bergesernya pergerakan penduduk dari pinggiran kota menuju pusat kota akan membuat semakin meningkatnya jumlah permintaan akan jasa angkutan kereta api sampai menuju pusat kota. Untuk menunjang permasalahan tersebut perlu dikaji analisis terkait potensi demand, kebutuhan jumlah sarana dan pola operasi baru perpanjangan relasi kereta api. Hasil penelitian menunjukkan potensi demand didapatkan dari perhitungan demand aktual dan potensial, dimana demand aktual dilakukan survey on train dari 644 responden 85,5% setuju dengan adanya perpanjangan relasi Kereta Api Lembah Anai dan sebanyak 88% bersedia untuk memilih moda kereta api. Pada analisis demand secara potensial dilakukan survey stated preference di Kecamatan Pauh dari 2636 responden 86,7% bersedia untuk pindah dari moda kendaraan pribadi dan angkutan umum ke moda kereta api. Berdasarkan analisis perhitungan kebutuhan sarana sesuai dengan demand didapatkan 1 trainset Siap Operasi untuk mengakomodir masyarakat melakukan mobilisasi sehari-hari menuju pusat Central Business District (CBD) di Kota Padang.Kata kunci : Demand, kebutuhan sarana, pola operasi kereta api, Grafik Perjalanan Kereta Api (Gapeka)

Driving Factors Behind the Social Role of Retail Centers on Recreational Activities

Retail centers can be considered as places for interactional and recreational activities and such social roles of retail centers contribute to the popularity of the retail centers. Therefore, the main objective of this study was to identify effective factors encouraging customers to engage with interactional activities and measure how these factors affect customer behavior. Accordingly, two hypotheses were raised illustrating that the travel time (i.e., the time it takes for a customer to reach the retail center) and the variety of shops (in a retail center) increase the percentage of people who spend their leisure time and recreational activities retail centers. Two case studies were conducted in two analogous retail centers, one in Tehran, Iran, and the other in Madrid, Spain. According to the results, there is an interaction between the travel time and the motivation for the presence of people in the retail center. Furthermore, the results revealed that half of both retail center goers who spend more than 10 minutes to reach the retail centers prefer to do leisure activities and browsing than shopping. In other words, the longer it takes a person to get to the center, the more likely he/she is to spend more time in the mall and do more leisure activities. It is also found that there is a significant relationship between the variety of shops in a retail center and the motivation of customers attending a retail center that encourages people to spend their leisure time in retail centers.

Numerical Simulation on Aerodynamics of Ramjet Projectiles

Three-dimensional Reynolds-averaged Navier-Stokes simulations have been performed to explore the aerodynamic characteristics of ramjet projectiles. The turbulence model used is the RNG k-ε model. The numerical algorithms termed total variational diminishing (TVD) was adopted. The complex wave structures of ramjet projectiles with different architecture at different inflow Mach number were achieved by numerical simulation. The influence of inflow Mach number on aerodynamic characteristics and pressure center of ramjet projectiles were analyzed. Results show that lift coefficient and pressure center increase with the argument of inflow Mach number. Ramjet projectiles with different architecture have different drag coefficient trend.