Importance of ice for the «White Olympics»

Organization of any winter Olympic game, often called as «White Olympics», requires interfacing between sports, technology and glaciology. History of the Olympic winter games and the Norwegian figure skater Sonia Henie, first and the only three-time Olympic champion (1928, 1932, 1936) in ladies figure skating, is presented in the article. Leaving the amateurish sport, Henie became a Hollywood star of the ballet on ice. She was introduced to the inventor Frank Zamboni, who created the ice re-surfacer (the ice-cleaning combine) to restore the ice on skating rinks. Using the combine by Henie during her tours in the United States served to advertise this machine, and the name Zamboni had become a trademark for machines «Zamboni».

Changing of the broadcasting rights in connection with the Winter Olympic Game in Sochi

The authors examine how the broadcasting rights have changed relating to the International Olympic Committee’s (IOC) changed media politics in the case of to the Winter Olympic Games in 2014. They present the market of the broadcasting rights and the changing of the incomes of the media rights fees. They are also examining the target of the IOC relating to the television market and exploring how it might impact the life of the broadcasting and public service media.