Hong Kong Women Project a Larger Body When Speaking to Attractive Men

In this pilot study we investigated the vocal strategies of Cantonese women when addressing an attractive vs. unattractive male. We recruited 19 young female native speakers of Hong Kong Cantonese who completed an attractiveness rating task, followed by a speech production task where they were presented a subset of the same faces. By comparing the rating results and corresponding acoustic data of the facial stimuli, we found that when young Cantonese women spoke to an attractive male, they were less breathy, lower in fundamental frequency, and with denser formants, all of which are considered to project a larger body. Participants who were more satisfied with their own height used these vocal strategies more actively. These results are discussed in terms of the body size projection principle.

Interaction mechanisms quantified from dynamical features of frog choruses

We employ a mathematical model (a phase oscillator model) to describe the deterministic and stochastic features of frog choruses in which male frogs attempt to avoid call overlaps. The mathematical model with a general interaction term is identified using a Bayesian approach, and it qualitatively reproduces the stationary and dynamical features of the empirical data. In addition, we quantify the magnitude of attention paid among the male frogs from the identified model, and then analyse the relationship between attention and behavioural parameters using a statistical approach. Our analysis demonstrates a negative correlation between attention and inter-frog distance, and also suggests a behavioural strategy in which male frogs selectively attend to a less attractive male frog (i.e. a male producing calls at longer intervals) in order to more effectively advertise their superior relative attractiveness to females.

I like you, but only if not too successful: male spokespersons effectiveness

Purpose This paper aims to examine and compare the simultaneous effect of financially successful appeals and attractiveness for male spokespersons, as well as explain why and when this effect happens based on the viewer’s gender. Design/methodology/approach Two studies were designed by manipulating the success (vs absent) and attractiveness (vs average looking) of a male spokesperson and compared his marketing effectiveness in terms of purchase intention and advertising attitude. Additionally, the influence of gender through the mediating effect of negative/positive affect was compared. Findings Participants indicated lower purchase intention and advertising attitude in light of the success appeal in both studies; however, this effect was influenced by attractiveness in case of high involvement product. Additionally, success had a greater effect on ad effectiveness than attractiveness. Only for males, negative affect mediated the relationship between ad effectiveness and exposure to a successful spokesperson. Practical implications Practitioners should be aware of the negative influence of a financially successful spokesperson overall, especially if he is also very attractive and the product is a high involvement one targeting males. On the contrary, attractiveness of a successful spokesperson might cancel out negative effects for those products targeting females. Originality/value This study differs from previous studies by considering the simultaneous effect of successful and/or attractive male spokespersons on adult sample instead of college students and examine the effects for high and low involvement product.

DIFFERENCE IN CRANIOFACIAL CHARACTERISTICS IN ATTRACTIVE MALE AND FEMALE FACES

Beauty, or more precisely, the art that is hidden in the creation of human face has always attracted great interest and has been a research point in many areas. Contemporary orthodontic is science which is trying to stady human face throught mesurable and objective parameters. Since ancient cultures and societies, huge attention has been focused on facial aesthetics and phisical atractivness. Today, phisical atractivness in both male and female continues to be much more highlited and the interest for facial aesthetics is growing.The aim of this study is to determine the influence of the gender on skeleton-facial characteristics(Sagittal jaw relationship, vertical jaw relationship and profile convexity) between attractive male and female faces. The study was performed on 54 attractive individuals (18 males and 36 females) ranging in age between 14-25 years. Facial attractiveness was assessed by using an-face photographs examined by a panel of 50 students. For ranking facial attractiveness VAS-Visual Analog Scale was used. Craniofacial morphology was determined by using lateral head film. Cephalometric analyses included measuring of sagittal jaw relationship, vertical jaw relationship and profile convexity. The data obtained from cephalometric analyses were compared between the two groups. Results in this study reveals that when comparing attractive males with attractive females, the attractive Macedonian males had larger SNB angle(p<0.001) and SNPg (p<0.05), or more precisely anterior positioned mandible with prominence of the chin. There was statistically significant difference for the angle ANB(P<0.001) i Wits(p<0.01) confirming the presence of biger profile convexity (NSPg p<0.001 i NsSnPgs p<0.001) in attractive female individuals that shows the existance of the sex dimorphism. Based on our findings we can concluded that more flat profiles are preferred today, actually perception of an ideal male profile in modern times is flat profile with smaller dominance of the nose and more convex profiles in attractive female faces

Intra-Sexual Competition and Attitudes towards Immigrants

We proposed the hypothesis that immigration attitudes (IA) could be partly explained by intra-sexual competition (ISC), as immigration can increase mate competition, negatively affecting mate access for local individuals with low mate value. To test this, we presented participants with masculinized/feminized images of males and females. Each image was paired with a background description. Participants reported whether the depicted person should be permitted residence and whether participants would help the person integrate. We also measured participants’ mate value. Both men and women were more negative towards male than female immigrants. As expected, participants with lower mate value reported more negative IA, providing tentative support for the hypothesized association between ISC and IA. Because the manipulation of masculinity/femininity was only effective for female images, it remains unclear whether attractive (vs. less attractive) male immigrants elicit more negative IA.