How Does the Consumers’ Attention Affect the Sale Volumes of New Energy Vehicles: Evidence From China’s Market

The promotion of new energy vehicles is a grand plan across countries to achieve carbon neutrality and air purification. The sale volume of new energy vehicles is affected by many factors, yet it is the attitude of consumers themselves that has the final decisive role. We use four representative Baidu search indexes as the variables representing the attention of consumers and take variables of economic, population, and income as control variables for regression analysis from the national and sub-economic regional perspectives respectively. Results show that search indexes of “new energy vehiclek.” “new energy vehicles battery”, and ‘charging pile’ all have significant positive impacts on the sales of new energy vehicles to varying degrees while the index of ‘automobile spontaneous combustion’ has a significant negative impact on the sale volume. This study, therefore, verifies that the consumer attention represented by search indexes is an important yet uncovered factor affecting the sale volume of new energy vehicles. Besides, due to people’s prejudice against spontaneous combustion accidents of new energy vehicles, consumers have a cognitive bias about the spontaneous combustion rate of new energy vehicles especially in less developed areas of China.

Attention and behaviour on fashion retail websites: an eye-tracking study

PurposeThe purpose of this paper is to identify attention, cognitive and affective responses towards a fashion retailer's website and the behavioural outcomes when shopping online.Design/methodology/approach52 eye-tracking tests and 52 qualitative semi-structured interviews were conducted.FindingsConsumer attention and behaviour differ across web pages throughout the shopping journey depending on its content, function and consumers' goal. Top-down attention is more dominant than bottom-up attention when consumers are shopping online for fashion items. The product listings page was the most frequented and had the most time spent on it. Consumers enjoy browsing for products and adding them to their basket to evaluate them together later. Customisation and personalisation features are the most valued due to their ability to make the experience more convenient and enjoyable.Originality/valueThis article contributes novel findings that the content and design of the website affects attention in different ways. It demonstrates that research cannot simplify viewing patterns for fashion shopping online. The study extends the SOR framework, showing that top-down attention, when provided with personalisation and customisation features, results in approach behaviour. A lack of personalisation or customisation features results in avoidance behaviour. The complex nature of consumer attention and behaviour during their holistic shopping journey advocates the need for eye-tracking research to be conducted on a live website for ecological validity, providing a methodological contribution which can be used for future research.

HOW DOES SCARCITY PROMOTION ELEVATE CONSUMER AGGRESSIVITY: AN EXPERIMENTAL STUDY CONDUCTED ON STUDENTS

Marketers often apply the strategy of scarcity promotion to attract consumer attention to the company’s product. However, this strategy often increases consumer’s destructive, aggressive behaviors. A quantitative approach using the experimental method was thus conducted in this study to reveal the effect of advertisement exposure with scarcity promotion strategy on aggressive consumer response towards the product that the company offered. The results show that advertisements with a scarcity strategy expose one’s perception that other consumers are perceived as threats. This perception arises since the probability of getting the product they want will be decreased when others are running after the same product. Theoretically, this condition will elevate the tendency of aggressive consumer behavior when attaining the product. Three studies with multiple behavioral measurements conducted on STIE YKPN students show destructive responses to the scarcity promotion applied by the company

SMALL LOCAL BANKS IN SOCIAL MEDIA: CONVERTING SOCIAL RESPONSIBILITY INTO CONSUMER ATTENTION AND ECONOMIC OUTCOMES

This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users’ attention, and the economic repercussions for SLBs’ growth and performance. Based on the specificity of SLBs and existing empirical evidence, it hypothesizes that disclosures on socially responsible issues increase customer attention and can be converted into economic outcomes. To verify the posed hypotheses, several data sources are employed, including a hand-collected dataset describing the specificity of Facebook activities from SLBs in Poland between 2010 and 2017, and a stepwise research strategy is implemented. First, models of SLBs’ Facebook disclosures are distinguished. Second, the kinds of social media activities that ensure SLBs’ popularity among Facebook users are determined. Third, the thematic content of SLBs’ Facebook disclosures is related to their growth or performance indicators. The collected evidence shows that SLBs, as expected, can garner attention if they concentrate their social media activities mainly on socially responsible or local issues. Moreover, socially responsible activities and economic outcomes are generally not opposed, but only a careful selection of specific social disclosures can effectively exploit social media to the economic advantage of SLBs.

Food Product Packaging Training for Entrepreneurs Fostered by the OKI Korkot

Processed foods such as kemplang crackers, various chips, pempek etc. are commodity products produced by Entrepreneurs assisted by Korkot OKI, South Sumatra Province. The training will include training on introducing the concept of packaging, benefits of packaging, packaging design and making product packaging. This training is important because the processed food (kemplang, rengginang, chips, pempek) that is produced will certainly have added value if it is properly packaged. This packaging aims to maintain product quality, facilitate product distribution, and attract consumer attention. In implementing this packaging, all business participants do not have adequate packaging and do not have a product brand, so they will further provide assistance to design the training participants' brands and product packaging.

PERANCANGAN SISTEM INFORMASI BERBASIS WEB: STUDI KASUS PENJUALAN MAKANAN RINGAN HOME INDUSTRI ARWANA

Information systems took a very important role in business activities in a company. Information technology encourages many people to create new innovations to help people get information quickly and easily. The rapid development of the trading business has made information a very important role in supporting the running of operations in order to achieve the goals desired by entrepreneurs. Internet technology has been proven to be one of the effective and efficient media of information in the dissemination of information that can be accessed by anyone, anytime and anywhere. Likewise with the Arowana Home Industry, a Home Industry must be able to make information and promotion services properly to attract consumer attention. In addition to accurate, fast, and easy information, the information conveyed must be packaged in an attractive manner. Arwana Home Industry sales system is by telephone or sms and not online, to promote it only from mouth to mouth. The sales system in this way requires a long time in the sales process, so this system is considered less effective and efficient. If you only rely on the sales system in this way, the Home Industry entrepreneur's income will not experience a significant increase. In addition, the development of this home industry is considered to be a bit slow. Therefore, an online sales system using web or internet media will be designed with the aim of minimizing the sales process time with the aim of increasing sales volume so that the income of this home industry can increase and customers can order products without having to come directly to the Arwana Home Industry. Abstrak Sistem Informasi memegang peran yang sangat penting dalam kegiatan bisnis di suatu perusahaan. Teknologi informasi mendorong banyak manusia untuk menciptakan inovasi-inovasi baru untuk membantu manusia dalam mendapatkan informasi dengan cepat dan mudah. Perkembangan usaha perdagangan yang pesat menjadikan informasi sebagai hal yang sangat penting peranannya dalam menunjang jalannya operasi-operasi demi tercapainya tujuan yang diinginkan oleh pengusaha. Teknologi internet sudah terbukti merupakan salah satu media informasi yang efektif dan efisien dalam penyebaran informasi yang dapat diakses oleh siapa saja, kapan saja dan dimana saja. Begitu halnya dengan Home Industri Arwana, sebuah Home Industri harus dapat membuat layanan informasi dan promosi dengan baik untuk menarik perhatian konsumen. Disamping informasi yang akurat, cepat, dan mudah, informasi yang disampaikan harus dikemas dengan menarik. System penjualan Home Industri Arwana adalah dengan cara telpon atau sms dan belum secara online, untuk mempromosikannya hanya dari mulut kemulut. Sistem penjualan dengan cara ini membutuhkan waktu yang lama dalam proses penjualan, maka sistem ini dinilai kurang efektif dan efesien. Jika hanya mengandalkan sistem penjualan dengan cara tersebut maka pendapatan pengusaha Home Industri ini tidak mengalami peningkatan yang signifikan. Selain itu perkembangan home industri ini terasa dinilai agak lambat. Oleh karena itu akan dirancang suatu sistem penjualan secara online dengan menggunakan media web atau internet dengan tujuan untuk meminimalkan waktu proses penjualan dengan tujuan dapat meningkatkan volume penjualan sehingga pendapatan home industri ini dapat meningkat dan pelanggan dapat melalukan pemesanan produk tanpa harus datang langsung ke Home Industri Arwana

EXPRESS: Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study

Given the conventional wisdom that “unseen is unsold,” retail practitioners are keenly interested in understanding consumers’ attention to products in the store. Using in-store ambulatory eye-tracking, we investigate the extent to which lateral and vertical biases drive consumers’ attention in a grocery store environment. Our dataset offers a complete picture of not only where the shopper is located, but also the shopper’s field of view and visual fixations during the trip. Using our novel dataset, we address two research questions: First, do shoppers have a higher propensity to pay attention to products on their left or right side as they traverse an aisle (i.e., is the right side the “right side”)? Second, do shoppers tend to pay more attention to products at their eye level (i.e., is eye-level “buy-level”)? We utilize the exogenous variations in the direction by which shoppers traverse an aisle (northward vs southward), obtainable from their shopping paths, to identify lateral bias. The exogenous variation of shoppers’ eye-level positions, due to their differences in height, is used to identify vertical bias. We find that shoppers pay more attention to products on their right side when traversing an aisle, and this bias holds for both right- and left-handed shoppers. Contrary to many practitioners’ belief, we find that eye-level is not “buy-level”; rather, the product level that has the highest propensity to capture shoppers’ attention is about 14.7 inches below eye-level (which is around chest level). Further, this vertical bias becomes more prominent during the latter part of a shopping trip.

Commercial Sound

Music is popular in advertising. It is the sometimes celebrated, sometimes mourned marriage of art and commerce. While many have theorized with respect to this relationship, few have observed and analyzed its results. This chapter reviews empirical studies on the reception of popular music in advertising in television and radio on attention, memory, attitudes, and purchase intention. Relevant experiments are summarized and analyzed, leading to the formation of comprehensive tables of independent music variables such as appeal, fit, melody, mood, and tempo and their effects on consumer attention, recall, attitude toward the ad and the brand, and purchase intention. A summary of empirical results will provide a foundation for future research into the commercial use of sound.