Applying a Framework for Analyzing the Roles and Relationships of Cybermediaries on Selected Middle East Cases

<p>e-commerce adoption has caused the marketplace to undergo transformation from intermediation as in the case of traditional retailers who help selling goods for bricks-and-mortar companies, to the disintermediation stage that has resulted from companies selling their products directly over the internet, to the current stage of reintermediation realizing the importance of Internet Intermediaries that have caused disruption to the traditional supply chain and gave rise to new business models. It is evident how Internet Intermediaries –known as cybermediaries - are playing an important role in the internet marketplace and how they generate revenues from their activities and revolutionize the way suppliers manage their supply chain. Past research noted that despite the emergence of new e-commerce business models, little has been done to investigate these business models. In the context of this research (Middle East), it becomes increasingly important to investigate the existing cybermediaries business models which is useful to new entrants to ecommerce fields. Based on a framework adopted from Barnesa and Hinton (2007), business models of selected Middle East cybermediaries and their characteristics will be revealed, evaluated, and documented. Having a clear idea about business models is beneficial for online startup companies as well as existing businesses (Chaffey, 2015).</p>

Applying a Framework for Analyzing the Roles and Relationships of Cybermediaries on Selected Middle East Cases

<p>e-commerce adoption has caused the marketplace to undergo transformation from intermediation as in the case of traditional retailers who help selling goods for bricks-and-mortar companies, to the disintermediation stage that has resulted from companies selling their products directly over the internet, to the current stage of reintermediation realizing the importance of Internet Intermediaries that have caused disruption to the traditional supply chain and gave rise to new business models. It is evident how Internet Intermediaries –known as cybermediaries - are playing an important role in the internet marketplace and how they generate revenues from their activities and revolutionize the way suppliers manage their supply chain. Past research noted that despite the emergence of new e-commerce business models, little has been done to investigate these business models. In the context of this research (Middle East), it becomes increasingly important to investigate the existing cybermediaries business models which is useful to new entrants to ecommerce fields. Based on a framework adopted from Barnesa and Hinton (2007), business models of selected Middle East cybermediaries and their characteristics will be revealed, evaluated, and documented. Having a clear idea about business models is beneficial for online startup companies as well as existing businesses (Chaffey, 2015).</p>

Digital marketing communication in the age of globalization

Research background: The marketing perception has changed dramatically in recent years. Evolution of digital shopping and information technology generate new challenges. Internet marketing and social media have a significant impact on the behavior of consumers, and businesses are forced to look into new ways to play a role in each stage of the consumer’s decision-making process. Nowadays marketing is concerned with understanding people’s motivations and using these insights to create content and campaigns that engage and gain the attention of relevant users in the global Internet marketplace. Purpose of the article: Consumers use different research strategies when preparing to purchase a product. The purpose of this article is to demonstrate the importance and relevance stages of the mapping customer decision-making process for better user experience and to segment users on the basis of their current intention to purchase goods. Methods: The research work is based mainly on the STDC framework, which is used for strategic and content planning in order to adapt ads to the decision-making phase in which the customer is located. For the purposes of the article and to obtain target information, a quantitative self-service questionnaire was created. The purpose of this questionnaire was to find out the steps in the selection of specific goods and the factors that influenced their final purchase. Findings & Value added: The article has a practical focus on the recommendations for marketing communication which will attract more consumers and increase competitiveness, which is relevant especially in the context of globalization.

Using Machine Learning Methods to Solve Problems of Forecasting Demand for New Products in the Internet Marketplace

The work is aimed at researching the possibility of using machine learning methods to build models for forecasting demand for new products in the online store Ozon. ru. Approaches to the solution that were not previously used in a specific task are proposed for consideration. Data on sales history and storage of goods at Ozon.ru are used as a sample. There is a description and analysis of the approximate loss of the Ozon.ru website, the data used, the process of building a base model, and the results obtained. It describes the metrics used to evaluate the prediction results and makes a comparative analysis between the prediction results of the built model and the results of heuristically selected values.

Peran Internet dalam Meningkatkan Jumlah Pekerja Lepas di Indonesia

Pesatnya perkembangan teknologi informasi dan komunikasi ikut mendorong perkembangan dalam berbagai bidang, tak terkceuali pada sektor perdagangan dan jasa. Hal ini dapat terlihat dari bermunculannya berbagai ecommerce dan marketplace di Indonesia selama satu dekade terakhir ini. Penelitian ini bertujuan untuk mendeskripsikan peran serta kontribusi internet dalam bidang jasa. Penelitian difokuskan kepada pekerja lepas (freelancer) yang tergabung dalam Projects.co.id, marketplace yang mempertemukan pihak pencari jasa dengan para freelancer. Penelitian ini adalah penelitian deskriptif-kualitatif. Menggunakan metode studi kasus, teknik pengumpulan data menggunakan observasi, wawancara dan studi literatur. Hasil penelitian menunjukkan (1) Projects.co.id merupakan medium bagi freelancer di seluruh Indonesia untuk berkomunikasi dengan pemberi kerja; (2) Projects.co.id ikut mengubah persepsi freelancer terkait persepsi mereka sebagai pekerja lepas; (3) Pesatnya perkembangan internet mengubah bagaimana freelancer dan pemberi kerja dalam bertemu dan bertransaksi (cross border transaction) yang sudah tidak lagi terkendala jarak geografis.Kata Kunci: Internet, marketplace, pekerja lepas AbstractThe rapid development of information and communication technology has contributed to the development in various fields, including the trade and services sector. This can be seen from the emergence of ecommerce and marketplaces in Indonesia over past decade. The study focused on freelancers in Projects.co.id, a marketplace that brings together service seekers with freelancers. Using case study method, the data collection techniques use observation, interviews and literature studies. The results showed that (1) Projects.co.id is a medium for freelancers throughout Indonesia to be able to communicate with employers; (2) The presence of Projects.co.id has change the perception of freelancers regarding their perceptions as freelancers; (3) Rapid development of the internet has also changed how freelancers and employers meet and transact (cross border transactions) which no longer constrained by geographical distance. Keywords: Internet, marketplace, freelancer

No evidence that a range of artificial monitoring cues influence online donations to charity in an MTurk sample

Monitoring cues, such as an image of a face or pair of eyes, have been found to increase prosocial behaviour in several studies. However, other studies have found little or no support for this effect. Here, we examined whether monitoring cues affect online donations to charity while manipulating the emotion displayed, the number of watchers and the cue type. We also include as statistical controls a range of likely covariates of prosocial behaviour. Using the crowdsourcing Internet marketplace, Amazon Mechanical Turk (MTurk), 1535 participants completed our survey and were given the opportunity to donate to charity while being shown an image prime. None of the monitoring primes we tested had a significant effect on charitable giving. By contrast, the control variables of culture, age, sex and previous charity giving frequency did predict donations. This work supports the importance of cultural differences and enduring individual differences in prosocial behaviour and shows that a range of artificial monitoring cues do not reliably boost online charity donation on MTurk.