marketing flexibility
Recently Published Documents


TOTAL DOCUMENTS

26
(FIVE YEARS 2)

H-INDEX

5
(FIVE YEARS 0)

Author(s):  
Mukul Singh Nathawat

Electronic commerce is a process of performing business through online modes using computer networks. Now-a-days Ecommerce is seen as an important part of many businesses and business plan. It is beneficial in terms of cost reduction, fast buying, affordable advertisements and marketing, flexibility for buyers, product and price comparison and last but not the least time- saving. Using Ecommerce websites for shopping is not only easy and effortless but also less time consuming. Ecommerce is useful for feedbacks and helps the business owners to build a more efficient and secure business environment for customers.


2019 ◽  
Vol 2 (S1) ◽  
Author(s):  
Georgios C. Chasparis ◽  
Mario Pichler ◽  
Johanna Spreitzhofer ◽  
Tara Esterl

Abstract The constantly increasing electricity and energy demand in residential buildings, as well as the need for higher absorption rates of renewable sources of energy, demand for an increased flexibility at the end-users. This need is further reinforced by the rising numbers of residential Photovoltaic (PV) and battery-storage systems. In this case, flexibility can be viewed as the excess energy that can be charged to or discharged from a battery, in response to a group objective of several such battery-storage systems (aggregation). One such group objective considered in this paper includes marketing flexibility (charging or discharging) to the Day-ahead (DA) spot market, which can provide both a) financial incentives to the owners of such systems, and b) an increase in the overall absorption rates of renewable energy. The responsible agent for marketing and offering such flexibility, herein aggregator, is directly controlling the participating batteries, in exchange to some financial compensation of the owners of these batteries. In this paper, we present an optimization framework that allows the aggregator to optimally exchange the available flexibility to the DA market. The proposed scheme is based upon a reinforcement-learning approach, according to which the aggregator learns through time an optimal policy for bidding flexibility to the DA market. By design, the proposed scheme is flexible enough to accommodate the possibility of erroneous forecasts (of weather, load or electricity price). Finally, we evaluate our approach on real-world data collected from currently installed battery-storage systems in Upper Austria.


2018 ◽  
Vol 27 (2) ◽  
pp. 129-140 ◽  
Author(s):  
Aydin Beraha ◽  
Dursun Bingol ◽  
Ela Ozkan-Canbolat ◽  
Nina Szczygiel

Purpose The purpose of this paper is to determine the contribution of company functional areas – production, marketing, and human resources – to strategic flexibility configurations. It also seeks to explore the comparative contributions of functional areas to product innovation. Design/methodology/approach The study uses the fuzzy-set qualitative comparative analysis to develop a better understanding of departmental contributions to strategic flexibility configuration and the effect of strategic flexibility on product innovation by functional areas. Findings The findings of this study indicate that marketing flexibility has a key role in product innovation. Research limitations/implications A limited number of cases may be one of the possible reasons for no proven contribution of HR flexibility to product innovation, and may affect results due to poor representation. Practical implications The required flexibility level is at least the one maintaining the company’s status and certifying competitive advantage. Social implications A pressure for flexibility leads companies to modify their organizational structure, processes, and resources. Originality/value The environmental change and uncertainty provide dynamic challenges that increase the need of company flexible reactions


Sign in / Sign up

Export Citation Format

Share Document