The Green Side of Industry: The Drivers and the Impacts of Eco-Innovations in Brazil

This study aimed to provide an overview of eco-innovations in the Brazilian industry. To address this issue, we analyzed specific data of eco-innovative companies. In addition, we applied the cluster heatmap technique, which allowed us to analyze the different drivers and impacts of eco-innovations in different sectors. According to the results, companies that stated that innovation made it possible to reduce their environmental impact represent a third of all innovators. Moreover, they are companies that have shown greater effort to innovate and greater susceptibility to the benefits and obstacles of innovation. Furthermore, the eco-innovation strategy is mainly driven by market factors, such as reputation and codes of good practice. The impacts are mainly associated with the use of more widespread and less complex technologies, such as recycling. In addition to these results, the study considers some alternatives to guide the innovation policy, especially related to eco-innovations in semi-peripherical countries.