Do the Colors of the Label and the Sweetening Agent Information Influence the Sensory Expectations Consumer? A Case Study with Skyr-Type Yogurt

The objective of this research was to evaluate the sensory expectation and buying intention of consumers from different Brazilian regions for skyr-type yogurt based on the colors and sweetener on its label. Ten images of skyr mango yogurt labels were created varying in color (orange, white, yellow, blue, and green) and sweetening agent (sucrose and natural sweeteners). Consumers (151 consumers) were asked to rate their expectation for the ideal of sweetness, healthiness, acceptance, and buying intention. Labels containing the information “sweetened with sucrose” had a higher percentage of expectation of sweeter than ideal. Label color and sweetening agent had a significant effect on the expectation of acceptance, with a higher percentage for yogurt sweetened with natural sweeteners. There were not statistical differences (p > 0.05) between the labels regarding expected healthiness. Results also showed that consumers had a low level of familiarity with skyr-type yogurts, but it is presented as a healthy yogurt alternative.

Promoting Healthier Drinking Habits: Using Sound to Encourage the Choice for Non-Alcoholic Beers in E-Commerce

Important institutions, such as the World Health Organization, recommend reducing alcohol consumption by encouraging healthier drinking habits. This could be achieved, for example, by employing more effective promotion of non-alcoholic beverages. For such purposes, in this study, we assessed the role of experiential beer packaging sounds during the e-commerce experience of a non-alcoholic beer (NAB). Here, we designed two experiments. Experiment 1 evaluated the influence of different experiential beer packaging sounds on consumers’ general emotions and sensory expectations. Experiment 2 assessed how the sounds that evoked more positive results in Experiment 1 would influence emotions and sensory expectations related to a NAB digital image. The obtained results revealed that a beer bottle pouring sound helped suppress some of the negativity that is commonly associated with the experience of a NAB. Based on such findings, brands and organizations interested in more effectively promoting NAB may feel encouraged to involve beer packaging sounds as part of their virtual shopping environments.

Effect of Informed Conditions on Sensory Expectations and Actual Perceptions: A Case of Chocolate Brownies Containing Edible-Cricket Protein

Currently, many consumers are reluctant to consume edible-cricket protein (ECP). Chocolate brownie (CB) formulations without (WO) and with (W) 6%w/w ECP (CBWO and CBW, respectively) were presented under two informed conditions: formulated without ECP (ECP−) and formulated with ECP+benefits (ECP+). CBWO− (CBWO presented with the “ECP−” claim), CBWO+ (CBWO presented with the “ECP+” claim), CBW− (CBW presented with the “ECP−” claim), and CBW+ (CBW presented with the “ECP+” claim) were evaluated by 210 consumers for expected and actual attribute liking, and after-tasting consumption and purchase intent. Multi-way ANOVA, principal component analysis, and agglomerative clustering examined liking. Cochran-Q tests compared actual-liking profiles, purchase and consumption intent. Before tasting, CBW− obtained the lowest appearance liking, flavor liking was higher for ECP− than for ECP+ for either formulation, and ECP+ decreased aroma and overall liking only for CBWO. After tasting, CBWO had higher liking than CBW (except for aroma) for either informed condition. Regardless of the formulation, ECP− and ECP+ had similar actual liking. Nevertheless, ECP+ prevented negative disconfirmation for both formulations while ECP− decreased texture liking (for CBWO) and all liking (for CBW) upon tasting. Females’ consumption intent was higher for CBWO regardless of the informed condition, but CBW+ achieved a similar purchase intent to CBWO− for both genders.

Smelling Sensations: Olfactory Crossmodal Correspondences †

Olfaction is ingrained into the fabric of our daily lives and constitutes an integral part of our perceptual reality. Within this reality, there are crossmodal interactions and sensory expectations; understanding how olfaction interacts with other sensory modalities is crucial for augmenting interactive experiences with more advanced multisensorial capabilities. This knowledge will eventually lead to better designs, more engaging experiences, and enhancing the perceived quality of experience. Toward this end, the authors investigated a range of crossmodal correspondences between ten olfactory stimuli and different modalities (angularity of shapes, smoothness of texture, pleasantness, pitch, colors, musical genres, and emotional dimensions) using a sample of 68 observers. Consistent crossmodal correspondences were obtained in all cases, including our novel modality (the smoothness of texture). These associations are most likely mediated by both the knowledge of an odor’s identity and the underlying hedonic ratings: the knowledge of an odor’s identity plays a role when judging the emotional and musical dimensions but not for the angularity of shapes, smoothness of texture, perceived pleasantness, or pitch. Overall, hedonics was the most dominant mediator of crossmodal correspondences.

Smelling Sensations: Olfactory Crossmodal Correspondences

Olfaction is ingrained into the fabric of our daily lives and constitutes an integral part of our perceptual reality. Within this reality, there are crossmodal interactions and sensory expectations; understanding how olfaction interacts with other sensory modalities is crucial for augmenting interactive experiences with more advanced multisensorial capabilities. This knowledge will eventually lead to better designs, more engaging experiences, and enhancing the perceived quality of experience. Toward this end, the authors investigated a range of crossmodal correspondences between ten olfactory stimuli and different modalities (angularity of shapes, smoothness of texture, pleasantness, pitch, colors, musical genres, and emotional dimensions) using a sample of 68 observers. Consistent crossmodal correspondences were obtained in all cases, including our novel modality (the smoothness of texture). These associations are most likely mediated by both the knowledge of an odor’s identity and the underlying hedonic ratings: the knowledge of an odor’s identity plays a role when judging the emotional and musical dimensions but not for the angularity of shapes, smoothness of texture, perceived pleasantness, or pitch. Overall, hedonics was the most dominant mediator of crossmodal correspondences.

The cerebellar clock: predicting and timing somatosensory touch

0AbstractHumans are adept at predicting what will happen next and when precisely it will occur. An activity as everyday as walking at a steady pace through a busy city while talking to a friend can only happen as smoothly as it does because the human brain has predicted most of the sensory feedback it will receive. It is only when the sensory feedback does not match what was expected, say, a sudden slippery spot on the pavement, that one becomes aware of the sensory feedback. The cerebellum is known to be involved in these predictions, but not much is known about the precise timing of them due to the scarcity of time-sensitive cerebellar neuroimaging studies, such as ones conducted with magnetoencephalography.We here investigated the timing of sensory expectations as they are expressed in the cerebellum using magnetoencephalography. We did this by comparing the cerebellum’s response to somatosensory omissions from regular trains of stimulation to its response to omissions from irregular trains of stimulation. This revealed that omissions following regular trains of stimulation showed higher cerebellar power in the beta band than those following irregular trains of stimulation, precisely when the omitted stimulus should have appeared. We also found evidence of cerebellar theta band activity encoding the rhythm of new sequences of stimulationOur results furthermore strongly suggest that the putamen and the thalamus mirror the cerebellum in showing higher beta band power when omissions followed regular trains of stimulation compared to when they followed irregular trains of stimulation.We interpret this as the cerebellum functioning as a clock that precisely encodes and predicts upcoming stimulation, perhaps in tandem with the putamen and thalamus. Relative to less predictable stimuli, perfectly predictable stimuli induce greater cerebellar power. This implies that the cerebellum entrains to rhythmic stimuli for the purpose of catching any deviations from that rhythm.

Auditory perceptual history is communicated through alpha oscillations

Sensory expectations from the accumulation of information over time exert strong predictive biases on forthcoming perceptual decisions. These anticipatory mechanisms help to maintain a coherent percept in a noisy environment. Here we present novel behavioural evidence that past sensory experience biases perceptual decisions rhythmically through alpha oscillations. Participants identified the ear of origin of a brief sinusoidal tone masked by dichotic white noise, and response bias oscillated over time at ∼9 Hz. Importantly, the oscillations occurred only for trials preceded by a target to the same ear and lasted for at least two trials. These findings suggest that each stimulus elicits an oscillating memory trace, specific to the ear of origin, which subsequently biases perceptual decisions. This trace is phase-reset by the noise onset of the next trial, and remains within the circuitry of the ear in which it was elicited, modulating the sensory representations in that ear.