Perspective of Triple Button Lines: Influence of Green Product Value

The green product is a consumption model that combines environmental protection, preferential prices and social welfare. It not only allows customers to buy goods at reasonable prices, but also helps underprivileged groups and creates profits for the industry. It is beneficial to all aspects. Green products also equips with Knowledge-Based Trust (KBT), Institution-Based Trust (IBT), and Calculative-Based Trust (CBT); therefore, customers can utilize and purchase products with reliable, and build up a great brand image to gain a competitive advantage, thereby gaining consumers’ willingness to repurchase products, increasing word-of-mouth and enhancing consumers’ impression of the industry. The 435 participants of this study are consumers who have purchased green products to explore the impacts of Product Green Value (GPV) from consumers’ points of view, examine how shaping of customer relationships demonstrates the green value, and analyzes the Green Product Value (GPV), trust (TRT), product satisfaction (PDS), word-of mouth (WOM) and repurchase willingness (RPW) via structural equation models (SEM). The results revealed that the more the awareness of product green value (GPV) for consumers, the more product satisfaction (PDS) and repurchase willingness (RPW) of green products as well as discuss and even recommend with others.

The Impact of Indian Consumer's Mood on Their Perception for the Jewelry Brand Tanishq

India's fascination with jewelry goes way back to 5000 years with gold being the widely preferred choice for ornamental and investment purposes. Seventy-five percent of the Indian gold market is currently dominated by non-branded players. The existence of age-old loyalty towards family jewelers made it difficult for branded jewelers to break through the market. Hence, this research paper attempts to examine the consumer's perception towards one of the biggest brands in Indian jeweler Tanishq. Being a TATA brand, it is immediately associated with the respect that the brand brings with it, creating great brand salience. Tanishq penetrates varied cultures and life stages to deliver efficient customer service, garnering loyalty. However, Tanishq has positioned itself as a premium brand, commanding high making charges for its designs, which tends to alienate certain classes of society, and its sub-brands are overshadowed by the parent brand. With exemplary designs and customer service, Tanishq does make a mark on the Indian population, making it an aspirational brand.

ANALISIS IDENTITAS MEREK, LOYALITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TOYOTA

Consumer needs in vehicles is increasing, it triggers any car companies to create great brand identity in order to gain brand trust from consumen. Perception of brand from consumen is affect to gain brand trust which is have great deal to brand loyalty. This research is aiming to analyze the influence of brand identity on brand loyalty with brand image and brand trust as an intervening variable. This research will be done by distributing 100 questionnairs to the respondents who have buy or used Toyota. Analysis techniques that will be used is quantitative analysis with Smart-PLS method. Research shows that brand identity influences brand image, but has no influences to brand trust, brand image influences brand trust. Also brand image and brand trust influences loyalty of Toyota’s brand.