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A majority of the problems faced by many sophisticated fields, such as, Medical, Engineering, Environment, Social, Financial Mathematics and Economics, are due to uncertainty and ambiguity. Decision-making methods play a crucial role in solving these problems by getting the optimal portfolio. The Fuzzy Soft Set (FSS) is one such decision-making method, which is easily solvable. In this article, an appropriate selection of assets is introduced in financial trading, with the help of different multi-criteria decision-making
approaches, such as, Level Soft Set (LSS), Mean Potentiality Approach (MPA), Non-Fuzzy Set and Soft Hesitant Fuzzy Rough Set (SHFRS). Following comparison of the Performance Measure, it was found that the Soft Hesitant Fuzzy Rough Set was capable of constructing a portfolio of assets according to the investor’s preference. In addition to this assessment of the investment, the Firefly Optimization algorithm was used to obtain the proportion of assets in the portfolio. Furthermore, the Bombay Stock Exchange, India (BSE) data was used to check the effectiveness and performance of the Soft Hesitant Fuzzy Rough set algorithm, to note its effectiveness, based on the performance.