Franchising of foreign enterprises under Vietnam law

International franchising is booming around the world. Some people believe that franchisors expand the system internationally to meet the requirements of potential franchisees.There are also researches showing that franchisors expand their market to the world to gain profits beyond the saturated domestic market and develop their brand.Over the past years, the franchise market in Vietnam has grown rapidly with names such as McDonalds, Baskin Robbins, Pizza Hut, Burger King, Lotteria, BBQ Chicken...With a young population and people are interested in new brands, Vietnam will remain a potentially attractive destination for franchisors. Therefore, the improvement of the legal system to create an investment-attracting environment to be a prerequisite issue and needs to be done early today. In the article, the author will synthesize the provisions of Vietnamese laws governing the franchising activities of foreign enterprises, thereby giving out the issues that need giving some improvement in the current context.

A systematic review of international franchising

Purpose This paper aims to provide a bibliometric meta-analysis of the already substantial and growing literature on international franchising. Franchising is a model for businesses to achieve scale with limited resources. International franchising is a mode of entry that allows firms to develop new markets with relatively little risk but also little control. Design/methodology/approach Using a systematic approach, the paper identifies all articles in the ISI Web of Science from 1970 to 2018 that includes the term international franchising (in the title, the abstract or keywords) and finds 131 articles. This paper used HistCite software to analyze the bibliometric data. Findings Four major research clusters in the international franchising literature are identified. In addition, this study shows a change in research patterns regarding topics, theories and methodologies from the 1970s through 2018. The paper presents the most influential articles, authors and journals. Originality/value From the analyzes, this study develops a conceptual framework of international franchising and suggest avenues for future research.

Regional Franchising: Modern Trend in Business

The article is devoted to one of the most popular trends in the development of franchising in the world and in Russia — regional franchising. Today, the regional expansion of franchising is proceeding at an accelerated pace, building up its development potential with each new enterprise. Distribution of networks in the regions is also supported by the ever-growing popularity of chain stores, which allows Russian brands to significantly expand their sphere of influence by opening franchising points in cities remote from the capital cities. The authors presented a comprehensive model for the development of international franchising, where the regional aspects of network expansion play a leading role. In addition, an analysis is carried out and the results of the development of regional franchising in Russia are presented, which show the rapid development of this type of business as one of the winning areas in a crisis. Statistical data on the growth of franchising over the past 10 years, as well as ratings of leading companies that have chosen franchising as the main focus of their activity, are presented.

L’Antica Pizzeria da Michele as a Case Study of Traditional Speciality Guaranteed and International Franchising

This work explores the case study of L’Antica Pizzeria da Michele as a best practice of traditional speciality guaranteed and international franchising. Besides being one of the most ancient and successful pizzerias in Naples, da Michele is renowned all over the world for the quality of its raw products, dough processing, and output. In the last years, da Michele also started pioneering the pizza production and commerce industry with an innovative franchising model and a new company appointed to managing this latter business. This work makes use of in-depth interviews and data collected on the field. For such scope, top managers and employees of both the local and the international companies were interviewed. The study finds that da Michele managed to become a benchmark for territorial food products and, more recently, for high-standard franchising, jumpstarting a successful brand-new company and food business project. JEL Classification: O13, Q13, Q16, Q1

The influence of corporate global mindset on international franchising

Purpose This paper aims to investigate the influence of a corporate global mindset and international experience on the internationalization process of Brazilian franchisors. The purpose is to study the role played by global mindset in the internationalization process of franchisors from an emerging country by answering the question: What is the impact of a global mindset on the level of internationalization? Design/methodology/approach A survey of 104 companies was conducted with franchise managers to compare Brazilian (domestic-only and internationalized) franchisors to foreign franchisors with operations in Brazil. The collected data were analyzed through descriptive statistics, ANOVA and regression analysis. Findings Results showed that the firm’s experience in international markets (measured as the number of years in foreign countries) has a positive relation to corporate global mindset. Developing a corporate global mindset should help Brazilian franchises to grow internationally. The findings indicate that Brazilian franchisors fall behind their foreign counterparts in international experience, which affect the skills, knowledge, disposition and organizational structure needed to be successful outside their home market. Practical implications Franchisors who decide to internationalize should carefully consider the need for developing a global mindset, especially in terms of investing in communication technologies, adequate human resources and an organizational structure to support international operations. Originality/value This research contributes to the international franchising literature by exploring the role of a global mindset in the context of franchises from an emerging market. Using a multidimensional concept of corporate global mindset, comprised of global orientation, global knowledge and global skills, this study adds an aspect of international franchising beyond institutional and economic explanations.

Country dispersion in international franchising: system, proportion, and performance

Purpose The purpose of this paper is to examine whether operating countries influence restaurant franchising system performance and what would be an optimal international franchise proportion. Design/methodology/approach The authors observed ten publicly traded franchise firms that operated between 1995 and 2015. Data analysis is conducted through a generalized linear model (GLM) of panel data. Findings The model confirms a curvilinear U-shaped relationship between international franchise expansion and firm performance, similar to domestic franchising. The authors found that international franchisors have a higher optimal franchise proportion than domestic franchisors. The authors did not find that operating countries influence firm performance. Originality/value This study contributes to franchising literature by expanding limited empirical studies on international franchising. It provides practitioners with a new optimal franchise proportion at the international level.