CONSUMEN CHARACTERISTIC AND CONSUMTION BEHAVIOUR ON PURCHASING ANIMAL PRODUCTS DURING COVID-19 PANDEMIC

The research aimed to measure consumer characteristic and consumption behaviour on purchasing animal product during Covid-19 Pandemic in Padang City, and also to measure the correlation between consumer cha- racteristic and consumption behaviour. The method was a survey with convenience sampling to determine the respondents. Based on that, it determined 150 housewives as respondent. The instrument of this research was qu- estionnaire The data analysed with descriptive quantitative method while the correlation between it analysed with Rank Spearman Test by IBM SPSS 26 Version. The result showed that 84.67% of respondents were small family (family members ?4); 54% of respondents have salary Rp. 2,500,001 until 5,000,000,-/month; 45% respondents was early adult; and 50.67% respondents are undergraduates. The consumption behaviour of animal product du- ring Covid-19 pandemic increased even though it was non-significant. Rank Spearman Test result showed a signifi- cant result (P<0.05). The incomes and education variables were positively correlating with consumption behaviour with Correlation Coefficient 0.205 and 0.234. While family members and negatively correlating with consumption behaviour with Correlation Coefficient -0.176 and -0.184.

Analisis Karakteristik Konsumen Hotel “X” dengan Menggunakan Metode K-Means Clustering

Abstract— Hotel "X" has a problem with a marketing strategy that is incompatible with the characteristics of consumers staying at the hotel "X". This is because the hotel "X" does not yet know the characteristics of its consumers. The marketing strategy that is not optimal also affects the occupancy rate of the "X" hotel. This problem can be seen from the fluctuating number of overnight stayers. So that the number of hotel visitors is small. The purpose of this study is to determine the marketing strategy that is following the characteristics of consumers in the hotel "X", using the K-means clustering method. The research data collection was done by collecting secondary data based on historical data of Hotel "X", which amounted to 725 transactions. The data collected is data on gender, room type, travel companions, length of stay, price, area of origin, booking method. Data processing using the k-means clustering method was carried out with the help of SPSS 20. The results of the analysis of the k-means clustering method were gender, type of room booked, number of friends, length of stay, room price ordered, nationality, booking method. This study obtained 3 clusters. The first cluster is a cluster that often books economical rooms and orders online called online-low customer. The second cluster is the medium customer, namely the consumer cluster that orders middle classrooms, and the 3rd cluster which is similar to the 1st cluster but ordering through media other than online, namely the offline-manual customer.Keywords— Consumer characteristic, Hotel, K-means clustering. Abstrak— Hotel “X” memiliki permasalahan pada strategi pemasaran yang tidak sesuai dengan karakteristik konsumen yang menginap di hotel “X”. Hal ini dikarenakan hotel “X” belum mengetahui karakteristik konsumennya. Strategi pemasaran yang belum maksimal juga mempengaruhi tingkat okupansi hotel “X”. Permasalahan ini terlihat dari jumlah penginap selama 1 bulan yang fluktuatif. Sehingga jumlah pengujung hotel sedikit. Tujuan penelitian ini untuk mengetahui strategi pemasaran yang sesuai dengan karakteristik konsumen di hotel “X”, dengan metode K-means clustering. Pengumpulan data penelitian dilakukan dengan cara mengumpulkan data sekunder berdasarkan data historis Hotel “X” yang berjumlah 725 transaksi. Data yang dikumpulkan adalah data jenis kelamin, tipe kamar, teman perjalanan, lama menginap, harga, asal daerah, metode booking. Pengolahan data dengan metode k-means clustering dilakukan dengan bantuan SPSS 20. Hasil analisis dari metode k-means clustering faktor yang berpengaruh adalah jenis kelamin, tipe kamar yang dipesan, jumlah teman, lama menginap, harga kamar yang di pesan, kewarganegaraan, metode booking. Penelitian ini memperoleh 3 cluster. Cluster pertama merupakan cluster yang sering memesan kamar ekonomis dan memesan secara daring disebut ­online-low customer. Cluster ke-2 bernama medium customer yaitu cluster konsumen yang memesan kamar kelas menengah, dan cluster ke-3 yang mirip dengan cluster ke-1 tapi memesan melalui media selain daring yaitu offline-manual customer.Kata kunci— Karakteristik konsumen, Hotel, K-means clustering.

Hubungan Karakteristik Santri, Mutu Makanan, dan Daya Terima Konsumsi Santri Di SMA Al Izzah International Islamic Boarding School Kota Batu

Background: The good quality of food service management is reflected when the consumer’s food acceptability is also high. Factors that can affect consumer’s food acceptability are consumer characteristic and food quality in its food servce management. Objective: The objective of this study was to analyze the correaltion between consumer characteristic and food quality with consumer’s food acceptability at the High School of Al Izzah IIBS Batu. Method: This was an observational study with cross sectional research design. As the study sample, 67 people were randomly selected using proportionate stratified random sampling technique. Results: There was no significant correlation between age and food acceptability (p-value=0.38), no correlation between education level and food acceptability (p-value=0.48), also no correlation between regional origin and food acceptability (p-value=0.29). There was no correlation between santri characteristics and food acceptability. Also there was no significant correlation between food quality and food acceptability.Conclusion: Food quality at the High School of Al Izzah IIBS Batu is quite good with the food acceptability is good also. Although there is no correlation between the variables because the food acceptability is not only affected by food quality, but also the quality of service and sanitation hygiene of food handlers there. AbstrakLatar Belakang: Penyelenggaraan makanan dapat dikatakan baik jika daya terima konsumennya juga tinggi. Faktor yang dapat mempengaruhi daya terima konsumen adalah karakteristik konsumen dan mutu makanan dari penyelenggara makanan tersebut.Tujuan: Tujuan dari penelitian ini adalah menganalisis hubungan antara karakteristik santri dan mutu makanan dengan daya terima konsumsi pada penyelenggaraan makanan di SMA Al Izzah IIBS Batu.Metode: Penelitian ini merupakan penelitian observasional dengan desain penelitian cross sectional. Sampel penelitian sebesar 67 orang, diambil secara acak menggunakan proportionate stratified random sampling. Variabel karakteristik santri dan mutu makanan diobservasi dengan metode wawancara dan penyebaran kuesioner, sedangkan variable daya terima diobservasi dengan metode penimbangan jumlah sisa makanan. Hasil: Hasil penelitian menunjukkan bahwa konsumen utama pada penyelenggaraan makanan disana mayoritas adalah remaja berusia 16 tahun yang berasal dari Jawa, mutu makanan yang ada di SMA Al Izzah sudah tergolong cukup baik (TCR=50,25), dan daya terima santri juga sudah baik (n=98,5%). Kemudian pada variabel karakteristik responden tidak terdapat hubungan dengan daya terima konsumsi yaitu usia responden (p=0,38), tingkat pendidikan (p=0,48), dan asal daerah (p=0,29). Variabel mutu makanan (p=1,00) juga tidak berhubungan dengan daya terima konsumsi pada santri.Kesimpulan: Mutu makanan pada penyelenggaraan makanan di SMA Al Izzah IIBS Batu terbilang cukup baik dengan daya terima konsumsi santri yang juga baik. Meskipun tidak terdapat hubungan antara keduanya karena daya terima konsumsi tidak hanya dipengaruhi oleh faktor mutu makanannya saja melainkan mutu pelayanan dan sanitasi hygiene dari penjamah makanan disana.

Exploring Socio-Cognitive Mindfulness in the Context of Sustainable Consumption

Mindfulness has been presented as a consumer characteristic mitigating negative environmental effects of overconsumption. This study argues that consumers’ propensity to engage in sustainable consumption behaviors additionally depends on individual values and beliefs, developing a more nuanced view of mindfulness in this particular domain of consumer behavior. Based on an online survey among 546 American consumers, the study finds that mindfulness not only affects a set of sustainable consumption behaviors directly, but also has an impact on environmental concern and perceived consumer effectiveness, accounting for an indirect positive effect of mindfulness through these values and beliefs. Materialism is negatively associated with mindfulness. However, certain forms of sustainable consumption behaviors may offer a pathway for materialist consumers to participate in sustainable consumption. Research findings indicate that increased mindfulness may be effective in changing daily consumption routines, helping to reduce negative environmental impacts of overconsumption, particularly in populations with increased environmental concern and perceived consumer effectiveness.

PRODUCT ASPECTS OF MARKETING EFFORT AND PURCHASE INTENTION

Purpose of Study: This article aims to analyze the effect of product aspects of marketing effort consisting of brand image, product quality, and service quality on consumer purchase intention. The sample of research is 100 consumer of Honda motorcycle in Surakarta city. Methodology: The sampling technique uses convenience sampling. Data analysis tools use multiple linear regression. Results: The results showed that brand image, product quality, and service quality significantly influence consumer purchase intention. Implications/Applications: For further research, it is necessary to add other independent variables, such as price aspect, promotion aspect, distribution aspect, and consumer characteristic.

ANALISIS KESEDIAAN MEMBAYAR (WILLINGNESS TO PAY) BERAS CERDAS CV AN – NAHLAH DI KABUPATEN JEMBER

This study was aimed to identify : (1) consumer characteristic related to their willingness to pay for beras cerdas CV An – Nahlah in Jember ; (2) maximum average willingness to pay of beras cerdas CV An – Nahlah consumer in Jember ; (3) factors affecting consumer willingness to pay for beras cerdas CV An – Nahlah in Jember. The method used is analytical descriptive method. Sample taken purposively using incidental sampling technique. The data analyzed using descriptive analysis and multiple linier regression. The study showed that (1) the characteristics of beras cerdas CV An – Nahlah consumer was related to their willingness to pay are; female, has a bachelor degree, include in adult group, married employed, average income Rp 1.500.000 – Rp 3.000.000 monthly their willingness to pay ranged between Rp 17.001 – Rp 21.000 per 800 gram. (2) maximum average consumer willingness to pay is Rp 20.075 per 800 gram. (3) factors influenced consumer willingness to pay are; age, gender, married status, education, job, and monthly income.

MODEL PEMBELIAN PRODUK PRIVATE LABEL

The growing of modern market such as minimarket, supermarket, and hypermarket has an impact on customer shopping behavior especially in development countries. Retail business offer manufactured product and private label product. Recently, private label product is growing up above manufactured product. The aim of this paper is to develop the model of buying private label product. This paper show that the buying of private label has formed some factors. This paper compile and analysis several researches that was done in India, China, Malaysia and Indonesian. The model reveals that quality, price, packaging, brand, consumer characteristics, and retail images affect the buying of private label. Keywords: private label, perception, quality, price, brand, packaging, store images,consumer characteristic, buying behavior