The Quirky Moose

Admittedly, moose hunting generates money through the sale of licenses and permits and the hiring of guides, yet it potentially is tipping the scale against moose survival in all states but Alaska. Creating either a use or nonuse value that supports a revenue stream based on tourism and an ancillary moose-themed market could provide an alternative way to help preserve the moose. Moose are charismatic species due their visual rareness, relation to northern landscapes, and reputation as an all-American animal. Valuing the moose through the marketplace as an important capital asset makes protecting it and its habitat a more logical choice than hunting it beyond its capacity to recover ever could be.