KAPASITAS KNOWLEDGE MANAGEMENT UNTUK MENINGKATKAN KERJASAMA DAN INOVASI DALAM PERUSAHAAN (Suatu Tinjauan Teoritis)

The purpose of this paper is to study the capacity of Knowledge Management in a theoretical review and aims to understand how companies can strengthen the context of the cooperative elements that exist within the organization to generate innovation. The method used in this paper is the library method based on empirical studies from the results of previous studies and literature studies.The justification of the absorptive capacity typology for innovation efficiency processes has the potential to influence the absorption realized in new products and cause effects on internal research and development in various ways. The impact of joint ventures, supplier cooperation and customer cooperation is significant on absorption.The implication in this paper is to extend the research to other innovation metrics as new organizational methods, new processes, new designs, or new methods of using sales funnels.This paper considers it necessary to analyze the typology of capacities that enable managers to understand the innovation efficiency process in the context of collaboration and make better decisions. Collaboration of collaborative activities, organizational capacity and objectives in internal research and development can obtain higher innovation results.

Marketing and management in insurance: impact of innovations measures

Nowadays insurance industry has huge innovation potential. Several key vectors for developing the concept of insurance tech include machine learning, business analytics, consumer protection rules, Big Data, artificial intelligence, neural networks, blockchain, and telematics. Technological innovations become widespread only when a community that supports them emerges, and COVID-19 has rapidly accelerated the changes that were already in full swing to a greater extent than any other factor. COVID-19 has helped reinforce the story and illustrate the results that technologies achieve on a large scale. Modern marketing and management approaches in insurance are viewed as an activity to optimize and control the insurance company's innovation and marketing activities. It would allow taking a strategically advantageous position in the insurance market. There are two kinds of insurance marketing: structural and commodity. Structural marketing could help to solve the problem of the economic efficiency of the activity of insurance companies. Commodity marketing helps to improve financial activity and, as a result, to increase profitability. This article summarizes the arguments and counterarguments within the scientific discussion on the place and prospects marketing and management in insurance (strategies, functions, principles) in the context of key innovation metrics. The study's primary purpose is to confirm the hypothesis about the functional link between the level of innovative development of the country and key insurance determinants as drivers for transformation in marketing strategies of insurance companies. In this regard, the array of input data is presented in the form of seven independent variables (regressors), six of which denote innovation measures, one is control variable, and five dependent variables (regressands), which identify the insurance sector. The study of the impact of innovation metrics on the insurance sector of the country in the article is carried out in the following logical sequence: 1) the formation of an array of input data; selection of relevant indicators using Principal Component Analysis; 2) formalization of functional relationships between variables by constructing five-panel Multifactor regression models with Random Effects; and 3) interpretation of the obtained results. Seventeen countries of Central and Eastern Europe were selected as the object of the study for the period from 2004 till 2019. The study empirically confirms the above hypothesis, which is evidenced by the following identified dependences. Key insurance determinants depend on innovation fluctuations. The most significant positive influence on the dependent variables is exercised by the Innovations index, Research and development expenditure, and Patent applications by residents. The study results could be helpful for insurance companies that provide new insurance technologies and seek to optimize activities to support innovative development. The main directions of marketing and management in insurance should be considered from two positions applying new technologies in insurance marketing and introducing new insurance products or services.

FRONT-END OF INNOVATION METRICS: RESEARCH QUESTION AND LITERATURE REVIEW

Em muitas empresas, reduzir os custos de fabricação para otimizar os lucros é uma estratégia comum usada para competir no mercado, sempre procurando reduzir os custos de fabricação e aumentar os lucros de ano para ano.No entanto, olhar para a otimização de custos não é mais eficaz à medida que novos concorrentes surgem no mercado que fornecem mais valor aos clientes. As empresas também devem competir impulsionando a inovação em produtos e serviços para se manterem competitivas no mercado. Para gerenciar e avaliar com eficácia o desempenho de um pipeline de inovação, ele deve ser medido, o que se torna difícil devido à falta de abordagens padronizadas.As seguintes três dimensões da FEI são investigadas neste artigo:• Modelos• Métricas• Linguagem comum

The impact of entrepreneurs’s financial literacy on innovation within small and medium-sized enterprises

This article analyses the impact of an entrepreneur’s financial literacy upon innovation within small- and medium-sized enterprises (SMEs) and, in so doing, extends human capital theory to consider the effect of financial literacy on risky investment decisions. Using a large survey dataset of Chinese SMEs in 2015 and 2017, our findings suggest that financial literacy is positively associated with innovation; positive relationships are robust to different innovation metrics. In addition, we find that gender matters, as male owners appear to promote more innovations, while firm size is positively associated with innovation. Additional analysis suggests that risk tolerance is a transmission mechanism for the impact of financial literacy on innovation. Our results corroborate previous studies showing that individuals with greater financial literacy make sound personal financial decisions and so have important public policy implications.

Innovation radar in hospitality: a new procedure to evaluate the innovation in hotels

Purpose This study aims to propose a new procedure called innovation radar in hospitality (IRH), which was specifically designed to measure the innovations in hotels. Design/methodology/approach Based on a systematic review, a structured questionnaire was developed with 31 questions. The questions covered 12 dimensions related to hospitality: offer, platform, solutions, customer, customer experience, value capture, processes, organization, supply chain, presence, network and brand. The developed IRH instrument allowed to identify five ordered stages of innovation in the hospitality industry: basic operational, advanced operational, basic innovator, intermediate innovator and advanced innovator. The IRH was tested in real environment in Brazilian Hotels. Findings The procedure proved to be stable and able to rank hotels by innovation. The IRH allocated hotels consistently into one of the five stages. By analyzing each survey hotel individually, the procedure showed no discrepancies between the individual rates and the allocated stage by IRH. Practical implications The IRH can be an automated and structured instrument to measure innovation by consumers, platforms, agencies, research studies and governments. Originality/value To the best of authors’ knowledge, this is the first structured and quantitative procedure to measure innovation in hotels. The radar was able to detect specific actions aimed at innovation that serve as a good prediction mechanism for innovation in the hospitality sector. In this context, the radar emerges as an important tool for innovation metrics in the tourism sector, offering analysis mechanisms and a way to evaluate and monitor companies.