КАПІТАЛИЗАЦІЯ ОСОБИСТОСТІ В УМОВАХ ІНФОРМАЦІЙНОГО СУСПІЛЬСТВА

The article is devoted to the actual topic, which reflects modern trends in the development of the information society. The author tried to derive the formula of personal capitalization in the system of self-improvement of the subject. Since modern society is influences by rapid information mobility, individuals have to constantly change. The speed with, which information flows actualize modern human activity, cannot be compared, analyzed or even determined. We can only observe certain trends, but as soon as we can focus on them, they immediately lose their relevance. High informatization conditions imposed on constantly changing trends present new requirements for a modern person. They are little perceptible and the subject is in a constant search for personality characteristics that can satisfy the "insatiable appetites" of the information egregor.The theoretical basis of this article, the work of Michel Foucault, «Self-care» is especially interesting. In this work the author anticipated the modern culture, referring to the work of Christopher Lef «The culture of narcissism». The study of postmodern society updated a list of issues: whether individuals need «spiritual exercises», how to form a system in «self-care», in “knowing yourself”, what is behind these transformations – personal growth or manipulative technologies of a consumer society.The author notes that a person located between social networks, between everyday life and its future projection, loses real assessments of what is happening. These “three pillars” determine the economic, socio-psychological, spiritual and cultural portrait of a modern subject in the conditions of the information society. A person, as a hostage of the system, is looking for opportunities to satisfy their requirements. A personal approach to achieving this goal is the most relevant, since it is much easier at the individual level to adapt to information mobility. For this, it is necessary to undertake the capitalization of one’s own personality in order to be able to allocate assets and liabilities, profitably actualize strengths and work out weaknesses in order to increase competitiveness in the human resources market.Such a pragmatic approach is necessary, first of all, for the individual himself. Working on your-self, self-improvement processes are quite difficult. For their implementation, willpower and internal motivation are necessary. The source of such motivation is most often located from outside, attracting additional external resources. The individual scans the reality around us through the information channels, with the possibility of continuous analysis, feedback searching, how it meets the requirements of a modern public.The analysis of health capital, emotional capital, spiritual capital and social capital are presented as part of a systematic approach, where all components are closely intertwined. The relevance of the topic is to develop a system of personal capital to increase the capitalization of the individual in the information society. Understanding this combination will allow a person to use their own resources more comfortably, as well as better understand personal prospects for growth and development.

The Cognitive Economy: An approach to Developing the Faculties of Education Competitive Abilities

The current study aimes at recognizing the cognitive economy reality at the faculties of education and the effect of its dimensions on developing the competitive abilities of the faculties of education. The two researchers used the perspective method . Two questionnaires were prepared. The first one was applied on a sample of staff members at the faculties of education, which it concluded (117) person in order to; recognize the reality of the cognitive economy at the faculties of education and the effect of its dimensions on developing their competitive abilities. The second questionnaire was applied on the same previous sample in order to; recognize the requirements of the cognitive economy at the faculties of education to increase its competitive abilities. The study came down to several results, most important of which were the agreement of the sample individuals, as whole, that ,the requirements of the cognitive economy at the faculties of education that increase its competitive abilities, were represented in evolving information technology and telecoms, the curriculum, the service and research programs, enabling staff members to participate in the activities of information mobility of human principals among universities, giving students the technological skills concerning the international markets and sharing at the unions of the pioneering international universities in the field of information technology and telecoms. The researcher concluded with setting a suggested proposal that included aims, fundamentals, mechanisms and guarantees to achieve the cognitive economy as an Approach to developing the competitive abilities of the faculties of education.

Information Mobility and Business Transforms

The dynamic growth of Information Technology offers great opportunities for business enhancements. Information mobility is the latest trend in the IT domain which adds value to Enterprises and puts it in a transition. The transitions from a previous state to an improved one, always involve various risks too. It is essential to have a perfect strategic planning and a set of deployment schemes to bring success in this domain. This has to be realized practically within the time and within the budget. Information mobility is one of the key enabling technologies sweeping across the world offering multifaceted business promotion avenues. The mobility technology is expected to transform enterprise patterns and its operations through various modes of liberal coupling of users and a variety of business processes. The enterprise mobility needs to deal with terms like BYOD, CYOD, MDM, M-Security and M-Analytics to ensure a successful implementation leading to expected transformation. There are various direct advantages derivable from it, like real time enterprise data access, improved collaboration as well as employee and customer satisfaction. At the same time it poses several challenges and risks spread over security of implementations, data classification and user rights management. In this paper we discuss the features of Information Management and the challenges posed by them along with a possible risk profile associated with them.