REVITALISASI PASAR IKAN REJOMULYO SEBAGAI DESTINASI WISATA DENGAN PENDEKATAN ARSITEKTUR PERILAKU DI KOTA SEMARANG

<em>The background of revitalization Rejomulyo fish market is the condition of this market was getting worse and desolate from buyers. Increasingly of tourist attraction and a lot of fish lovers community at Semarang city becomes away to resurrect this market including the physical of this building, economics, social, and bargaining culture. Therefore, Environmental Behavior Architecture was chosen to make fish market become recreational, effective, and efficient appropriate with user behavior. The purpose of this design was to make Rejomulyo fish market as a city tourist destination, with the result this market can be used again and supply the needs of society. The problem of the design is how to use both of two buildings in the market with different function in order to have competitive quality. So that created appropriate device with user’s behavior. The method used is by combining the principles of the Architecture of Conduct, regulations Indonesian Trade Minister regarding the revitalization of the market, standardize the fish market, and the real condition of the Rejomulyo fish market. The result from this design is fish market design which is hygienic place and there is a place for fish exhibition. Besides that, it also became a place for fish lover’s community to make positive activity for community and several of fish lovers. The purpose of Architecture Behavioral was to restore function Rejomulyo fish market, as well as a tourist destination Semarang comfortable, clean, effective, and efficient.</em>

On the external validity of construction bidding experiment

The external validity of experimental studies and in particular, the subject pool effects have been much debated among researchers. The common objections are that the use of student as experimental subjects is invalid as they are likely to be unrepresentative. This paper addresses this methodological aspect in building economics research. It compares the bidding behavioural patterns of experienced construction executives (professionals) and student subjects through replication of a bidding experiment that aimed at testing theories. The results show that the student subjects’ bidding behavourial patterns, in terms of decision to bid and mark-up decision, are sufficiently similar to that of the professionals. This suggests that the subject pool per se is not a threat to the external validity of the bidding experiment. In addition, the demonstrated practicality of an experimental approach in testing theories should lead to more use of experimental studies with student subjects in building economics research. It is suggested that experimental and field findings should be seen as complementary in building economics research, as advocated in social sciences.