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The Potential Cost of Cultural Fit: Frame Switching Undermines Perceptions of Authenticity in Western Contexts

Frontiers in Psychology ◽

10.3389/fpsyg.2018.02622 ◽

2018 ◽

Vol 9 ◽

Author(s):

Alexandria L. West ◽

Rui Zhang ◽

Maya A. Yampolsky ◽

Joni Y. Sasaki

Keyword(s):

Potential Cost ◽

Cultural Fit ◽

Frame Switching ◽

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