budget decision
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2021 ◽
Vol 14
(2)
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pp. 188
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2020 ◽
Vol 32
(5)
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pp. 865-874
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2020 ◽
Vol 2
(4)
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pp. 84-94
2020 ◽
Vol 3
(2)
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pp. 84-103
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The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance
2020 ◽
Vol 57
(3)
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pp. 468-488
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2020 ◽
Vol 23
(4)
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pp. 27-48