Enterprise Resource Planning using Sentiment Examination

Enterprise Resource Planning(ERP) is a successful implementation to simplify the business process. The ERP system is an digitalized process of the company from manual updating to automated update.ERP system is a web-application that can be used by all the employees from anywhere and anytime where the data is stored in the centralized database and also ERP is used to assign the task to the particular user automatically based on reviews provided. The application mainly have 4 types of users namely Admin, Telecaller, Marketer and Developer. The admin has the authority to add employees, assign the roles and also has access to view all the information updated by different employee of the organization. The Telecaller will make calls to the client to fix the meeting and update the information in the application such as Name, address, meeting date etc. This information is visible to the marketer who will be meeting the client on the fixed date and discuss about the project. The marketer then update the status about the meeting in the application along with the client review. Based on client review, naïve bayes algorithm is used to classify the review into positive and negative review. If the review is positive then the project is directly assigned to the developer else if the review is negative the status is updated to the admin so that the admin can provide proposals or can fix meeting again for client satisfaction and confirmation. After developer get assigned to project, developer starts the project and send demo to the admin. The approval of the demo is done by admin then the developer completes the project and hosts the particular project. By this system the goal of digitalization and assigning the task to the employees automatically can be achieved.

McDonald's breakfast launch dilemma

Subject area Marketing, retail management and new product launch. Study level/applicability BBA final year students, MBA first year students. Case overview The case is about the decision that needs to be taken for breakfast launch by McDonald's Pakistan. It was mid July 2011, when Jamil Husain, marketing manager, Atif Abbass and Ali Raza. Marketing executives were sitting in the meeting room of Lakson Square building, Karachi, in order to discuss the fate of breakfast menu. It was Jamil's idea to launch the breakfast menu in the Pakistani market. He, however, was unable to convince his team members who thought that the market was not ready to accept the breakfast option since there was a huge difference between Pakistani lifestyle and western lifestyle. Jamil presented his arguments before them but all in vain. Somehow he knew that the same arguments if presented in front of the top management would lead to a “No” situation. Just then the phone rang; it was Caroline, company secretary, confirming the meeting date and venue which was supposed to take place after two days. Expected learning outcomes The learning outcomes should be: organizations need to understand the cultural differences and decide about the product launches; based on the class discussion the instructor can conclude whether launching would be a good option or not – apart from culture what are the other important considerations; and preference of glocal vs global – in what situations might a glocal strategy be more suitable as compared with global. Supplementary materials Teaching notes are available, please consult your librarian to access.

Calendar/Meeting Reports

For listing in “Calendar,” submit the meeting name, the sponsor, the site and dates, address, phone number and name of contact person—no later than four months before the meeting date. Meeting reports (500-750 words long) should be of national interest, include descriptions of content and some identifiable outcomes and recommendations. Reports on official conferences of membership organizations should include names and affiliations of new officers.

Calendar/Meeting Reports

For listing in “Calendar,” submit the meeting name, the sponsor, the site and dates, address, phone number and name of contact person—no later than four months before the meeting date. Meeting reports (500-750 words long) should be of national interest, include descriptions of content and some identifiable outcomes and recommendations. Reports on official conferences of membership organizations should include names and affiliations of new officers.

Calendar/Meeting Reports

For listing in “Calendar,” submit the meeting name, the sponsor, the site and dates, address, phone number and name of contact person—no later than four months before the meeting date. Meeting reports (500-750 words long) should be of national interest, include descriptions of content and some identifiable outcomes and recommendations. Reports on official conferences of membership organizations should include names and affiliations of new officers.

Calendar/Meeting Reports

For listing in “Calendar,” submit the meeting name, the sponsor, the site and dates, address, phone number and name of contact person—no later than four months before the meeting date. Meeting reports (500-750 words long) should be of national interest, include descriptions of content and some identifiable outcomes and recommendations. Reports on official conferences of membership organizations should include names and affiliations of new officers.

Calendar/Meeting Reports

For listing in “Calendar,” submit the meeting name, the sponsor, the site and dates, address, phone number and name of contact person—no later than four months before the meeting date. Meeting reports (500-750 words long) should be of national interest, include descriptions of content and some identifiable outcomes and recommendations. Reports on official conferences of membership organizations should include names and affiliations of new officers.

Calendar/Meeting Reports

For listing in “Calendar,” submit the meeting name, the sponsor, the site and dates, address, phone number and name of contact person—no later than four months before the meeting date. Meeting reports (500-750 words long) should be of national interest, include descriptions of content and some identifiable outcomes and recommendations. Reports on official conferences of membership organizations should include names and affiliations of new officers.

Calendar/Meeting Reports

For listing in “Calendar,” submit the meeting name, the sponsor, the site and dates, address, phone number and name of contact person—no later than four months before the meeting date. Meeting reports (500-750 words long) should be of national interest, include descriptions of content and some identifiable outcomes and recommendations. Reports on official conferences of membership organizations should include names and affiliations of new officers.