The Use of CUSB Model to Simplify Business Plans the Case of the Promotion of A Heritage Site in Morocco

In today‟s fierce competitive world, entrepreneurship has taken an upswing because business owners are facing a technological challenge in which uniqueness and particularity are key elements to detour rivals. In this essence, entrepreneurs have to go by not only developing business plans but also a deep analysis of their environment.Business plans for entrepreneurs can take different models depending on the party that will evaluate its elements based on its requirements. However, there exists a basic format that most entrepreneurs follow. Because of time constraints, business owners are urging its usefulness and so are the investors. Business plans are all about nailing down the business idea into writing and analysis, while this seems a feasible task; there are plenty of external and internal research to be set set in order to accomplish it. Within these measures in place, there exists a quick yet effective model that could carry on the thought and set the startup business into action.The model is called business plan canvas; it is based on the CUSB model that serve both the business owner and or the investor to better catch on the business idea and understand its objectives and requirements starting by the customer, the non satisfied need, the solution, and the benefits to be offered. It is also a model that helps the potential entrepreneur to sell his thoughts in order to get some funds, counseling, and a road map to follow for his future business endeavor.

How to Detect Hidden Individual Potential (intellectual DNA) of an Entrepreneur

Entrepreneurship is a powerful tool in the value creation function. Contemporary trends indicate that entrepreneurship is not so much a matter of choice but it is increasingly an issue of survival. In the age of knowledge, intellectual potential becomes a key segment of successful entrepreneurship. The discovery, development and management of intellectual potential gives entrepreneurs, in addition to a competitive edge in the modern market, a greater chance of success in developing an entrepreneurial idea. According to research, in the first three years of business, about 90% of start-ups fail. One possible reason is the mismatch of the business strategy, the business idea, with the personal preferences of the entrepreneurs. The theme of the paper is: how to detect an entrepreneur's individual hidden potential (intellectual DNA) ie his natural dominant traits. By "Intellectual DNA" we mean mental, emotional, character, educational, and other conscious and subconscious individual specificities of an individual. Considering that natural personality traits mean interconnected circuits of cognitive, affective, and behavioral functioning, by the term intellectual DNA, we encompass all these characteristics together. Detecting a unique Intellectual DNA gives us a thorough insight into the natural inclinations of a potential entrepreneur. The concept of understanding the unique intellectual DNA of a potential entrepreneur can be very helpful in developing a strategy to materialize a business idea through starting your own business in many ways. First, knowing the entrepreneur's natural preferences, the business strategy can be adapted in an acceptable, natural way. Second, business processes, procedures can be created, modified, aligned to the individual natural preferences of the entrepreneur and thus reduce the risk of potential failure. Third, associates can be selected and placed in the right places according to their personal preferences. In this way, adequate people would perform certain tasks in accordance with their intellectual DNA, in a natural way, which would result in a greater degree of innovation, creativity, productivity, while reducing the degree of risk. We tested this innovative approach on the participants of the training program "What Makes An Adventure Called Entrepreneurship" within the project "Innovation at Work", which was supported by the Cabinet of the Minister for Innovation and Technological Development of the Republic of Serbia, held from 13.11.2019 to 16.12.2019. The results will be presented in the paper.

Does the Potential Entrepreneur Need to Think Procedurally?

This chapter deals with factors that may affect process thinking. The author introduces chosen factors as prerequisites to think procedurally, such as the business economics knowledge, the desire for freedom and success, investment spending, and organizational skills. An analysis of these factors shows the influence on process thinking. The chapter deals with primary data collection from a recent survey conducted in the Czech Republic and a comparison with secondary resources focused on aspects, which may influence the process thinking. The results from the primary and secondary research indicated relationships between above mentioned factors and their effects on process thinking. The chapter subsequently discusses limitations and future research directions in light of findings in this research.

Possibilidades e limites no desenvolvimento empreendedor de estudantes de Graduação em Psicologia: uma avaliação de potencial

O presente trabalho tem como objetivo descrever os achados da aplicação de uma escala de Potencial Empreendedor em 37 alunos do segundo semestre de Psicologia da Universidade Católica Dom Bosco de Campo Grande/MS. Os dados foram obtidos a partir da aplicação da Escala desenvolvida por Santos (2008), e a análise foi quantitativa. Também, expõe uma proposta de intervenção voltada ao ensino e aprendizagem do empreendedorismo, utilizando-se da tecnologia e do lúdico como forma de aproximar a realidade de mercado aos interesses acadêmicos, com o estudo do tema em questão e desenvolvimento das características do potencial empreendedor. Os resultados demonstram que os estudantes de Psicologia possuem grandes lacunas no que pode ser considerado um potencial empreendedor, principalmente em competências voltadas ao Planejamento, Controle e Metas. Com isso, conclui-se que há necessidade de aprimoramento dessas habilidades; recomenda-se incorporar a temática ao ensino, extensão e pesquisa em saúde, à utilização do lúdico como uma ferramenta de otimização do potencial empreendedor, assim como a estruturação de um núcleo de empreendedorismo e carreira capaz de manter a orientação dos acadêmicos. This study aims to describe the findings of the application of an Entrepreneurial Potential scale in 37 students of the second semester of Psychology at a Brazilian university called Universidade Católica Dom Bosco in Campo Grande/MS. The results were obtained from the application of the scale developed by Santos (2008), and the analysis was quantitative. It also presents an proposal of intervention that may impact on teaching and learning about entrepreneurship, using technology and ludic games as a way to bring the current reality and the interests of the academics closer to the study of the theme in question, in the development of characteristics that belong to the potential entrepreneur. The results show that psychology students have big gaps in their potential entrepreneur, especially in “planning”, “control” and “goals” skills. Therefore, it can be concluded that there is a need to improve these skills. It is recommended to incorporate the theme in health teaching and research, as the use of ludic games as a tool to optimize entrepreneurial potential in building a core of studies on entrepreneurship and career management, with the purpose of maintaining the orientation of academics.

Descriptors of Successful Entrepreneurial Activity

This paper is aimed at studying young adults’ personality traits and abilities, which are the main descriptors of successful entrepreneurial activity. It describes the empirical model of potential entrepreneurs’ personal types’ factor structure, which is expressed in special features of intentionality to entrepreneurial activity and is also the descriptor of different entrepreneurial abilities. Three groups of adults were identified during the research; these groups have different abilities for entrepreneurial activity and can be characterized by different success estimation. Different estimation of their activity success is determined by the following descriptors: communication skills; motivation; ability to make responsible decisions, ability to run the risks. The descriptors mentioned above prove that there is a direct link between the motivation and potential entrepreneur personality type: the higher entrepreneurial potential the person has, the better his/her Entrepreneurial abilities are developed, the higher his/her internal motivation, interest in activity is (form the point of view of his/her personal development, formation as a professional).