Value-driven interference in visual search: Attention to reward-associated distractors.

We used an implicit learning paradigm to examine the acquisition of color-reward associations when colors were task-irrelevant and attention to color was detrimental to performance. Our task required a manual classification response to a shape target and a correct response was rewarded with either 1 or 10 cent. The amount of reward was contingent on the color of a simultaneous color distractor and different colors were associated with low reward (always 1 Cent), partial reward (randomly either 1 or 10 Cent), and high reward (always 10 Cent). Attention to color was nonstrategic for maximizing reward because it interfered with the response to the target. We examined the potential of reward-associated colors to capture and hold overt attention automatically. Reward expectancy increased with the average amount of associated reward (low < partial < high). Reward uncertainty was highest for the partially reward distractor color (low < partial > high). Results revealed that capture frequency was linked to reward expectancy, while capture duration additionally seemed to be influenced by uncertainty, complementing previous findings of such a dissociation in appetitive and aversive learning (Koenig, Kadel, Uengoer, Schubö, & Lachnit, 2017; Koenig, Uengoer, & Lachnit, 2017).

How Feature Context alters Attentional Template Switching

In real-world tasks visual attention is rarely aimed at a single object. Humans rather“forage” the visual scene for information, dynamically switching attentional templates. Several visual search studies have found that observers often use suboptimal attentional control strategies, possibly to avoid effort. Here, we investigated with a foraging paradigm if observers’ reluctance to switch between attentional templates increases with template specificity. To that end, we manipulated the feature context of displays in which participants “foraged” moving stimuli on a tablet-PC. Experiment 1 (N = 35) revealed a decline in switching tendency and foraging efficiency with increasing feature-space distance between target alternatives. Experiment 2 (N = 36) found even lower flexibility with distractor color close to, and strongest impairments with distractor color in between target colors. Our results demonstrate that visualinformation sampling is most flexible when broad (instead of very specific) templates and relational search strategies are possible (e.g., attending “redder” objects), with implications for both attention research and applications, especially in visual-foraging-like tasks, such as baggage screening or medical image assessment.

Is Your Color My Color? Dividing the Labor of the Stroop Task between Co-actors

Performing a task with other actors involves two opposing forces, division of labor between co-acting individuals and integration of divided parts of the task into a shared mental representation (co-representation). Previous studies have focused primarily on the integration of task representations and limited attention has paid to the division of labor. The present study devised a new test of the integration and the division in a joint task setting. A joint version of the Stroop task was developed, in which pairs of actors were assigned different sets of target colors. If the actors integrate their co-actor’s task, the colors assigned to their co-actor should be represented as if they were the actor’s own target colors; the Stroop effect should be as large when distractor color words denote their co-actor’s target colors as when these words denote the actor’s own target colors. If the actors divide the labor of the Stroop task, the colors assigned to their partner should be represented as non-target colors; the Stroop effect should be smaller when the distractor color words denote the co-actor’s target colors than when these words denote the actor’s own target colors. The results of response time did not provide clear support for either position, while those of response accuracy supported the division of labor. Possible cognitive mechanisms that support the division of labor and the integration of task representation are discussed.

Representing Color Ensembles

Colors are rarely uniform, yet little is known about how people represent color distributions. We introduce a new method for studying color ensembles based on intertrial learning in visual search. Participants looked for an oddly colored diamond among diamonds with colors taken from either uniform or Gaussian color distributions. On test trials, the targets had various distances in feature space from the mean of the preceding distractor color distribution. Targets on test trials therefore served as probes into probabilistic representations of distractor colors. Test-trial response times revealed a striking similarity between the physical distribution of colors and their internal representations. The results demonstrate that the visual system represents color ensembles in a more detailed way than previously thought, coding not only mean and variance but, most surprisingly, the actual shape (uniform or Gaussian) of the distribution of colors in the environment.

The Rapid Capture of Attention by Rewarded Objects

When a stimulus is associated with a reward, it becomes prioritized, and the allocation of attention to that stimulus increases. For low-level features, such as color, this reward-based allocation of attention can manifest early in time and as a faster and stronger shift of attention to targets with that color, as reflected by the N2pc (a parieto-occipital electrophysiological component peaking at ∼250 msec). It is unknown, however, if reward associations can similarly modulate attentional shifts to complex objects or object categories, or if reward-related modulation of attentional allocation to such stimuli would occur later in time or through a different mechanism. Here, we used magnetoencephalographic recordings in 24 participants to investigate how object categories with a reward association would modulate the shift of attention. On each trial, two colored squares were presented, one in a target color and the other in a distractor color, each with an embedded object. Participants searched for the target-colored square and performed a corner discrimination task. The embedded objects were from either a rewarded or non-rewarded category, and if a rewarded-category object were present within the target-colored square, participants could earn extra money for correct performance. We observed that when the target color contained an object from a rewarded versus a non-rewarded category, the neural shift of attention to the target was faster and of greater magnitude, although the rewarded objects were not relevant for correct task performance. These results suggest that reward associations of complex objects can rapidly modulate attentional allocation to a target.

Transitions between color categories mapped with a reverse Stroop task

In the reverse Stroop task, observers are instructed to ignore the ink color in which a color word is printed (the distractor color) and to respond to the meaning of the color word (the target). Reaction times (RTs) are faster with congruent combinations when the ink color matches the word than with incongruent combinations when the ink color does not match the word. We manipulated the distracting ink color from congruent to incongruent and measured the transition from facilitation to interference. In Experiment 1, we confirmed that this transition could be assessed independently from the contextual influence of particular sets of stimuli and responses, implying that the color space in which interference and facilitation occurs is generalizable. In Experiment 2, we obtained reverse Stroop data for transitions between red and yellow, yellow and green, green and blue, and blue and red, and compared them with independent estimates of color appearance obtained by hue scaling for the same chromaticity samples. We find that the magnitude of the reverse Stroop effect can provide a reliable index of the similarity of color appearance between the distracting chromaticity and the color category represented by the target color word. Moreover, it will allow us to quantify the mapping between the chromaticity space defined at the cone photoreceptors and a cognitive color space defined at an advanced level of neural processing.

Negative Priming with Masked Distractor-Only Prime Trials

The literature yields inconsistent evidence for negative priming (NP) following masked distractor-only prime trials. We contrast two different hypotheses on the inconsistent findings: one - which is most compatible with the temporal discrimination theory - that relates the sign of priming effects to the absence vs. presence of prime awareness and one - which is most compatible with the inhibition and episodic retrieval accounts - that relates the sign of priming effects to the prime event being categorized as a to-be-attended vs. to-be-ignored event. In two experiments, it turned out that participants’ awareness of the masked stimuli caused the different results (with participants being not aware of the primes showing NP), whereas the factor prime color = probe target color vs. prime color = probe distractor color (i.e., the prime contains the to-be-attended vs. the to-be-ignored signal) did not moderate NP. These findings are discussed with regard to theories of negative priming and the debate on conscious vs. unconscious perception.