GermiX: A skin friendly hand sanitizer with prolonged effectivity against pathogenic bacteria

COVID-19 pandemic has almost made hand sanitization a ritual resulting in a steep increase in the frequency of hand sanitization and an unprecedented surge in demand for hand sanitizers. In fact, several governments had to ration hand sanitizers in the retail outlets and over the counter chemist shops. Additionally, Indian government has put a cap on the prices of hand sanitizers. Currently, large sections of global and Indian population are grappling under financial crises. Therefore, mandatory hand sanitization has made an unwelcoming, yet unavoidable addition to the already-hard-to-maintain-grocery-list. Here, we have compared the anti-microbial efficacy of Patanjali Hand Sanitizer (PHS), developed and marketed by Patanjali Ayurved Ltd. (an India-based food and herbal medicine company) with one of the topmost hand sanitizers currently used under clinical set-ups. PHS has anti-microbial efficacy comparable to that of the standard hand sanitizer. Besides, disc diffusion and time-dependent thumb print assays showed that PHS has longer retentivity on the applied surfaces, suggesting lesser consumption of the sanitizer and concomitant relaxation on the monthly grocery budget. Observed anti-bacterial potency of PHS is attributed to the disruption of bacterial cell membrane, as employed by alcohol-based hand sanitizers. A rough estimation revealed that PHS is ~ 4.3 times cost effective than the standard hand sanitizer used as the positive control in this study. Taken together, PHS is a suitable alternative for existing hand sanitizers available in the market that can relax the demand–supply strain and soften significantly the burden of monthly expenditure on hand sanitizers.

To Live, Play, and Die in Tianjin: Football as Biopolitical Assemblage in Contemporary China

In this article, the authors provide a Deleuzoguattarian tracing of a specific set of relationships between traditional Chinese medicine, life, death, and football (soccer). More specifically, the authors examine political, economic, and cultural associations formed in and around the Quanjian Group, a major traditional Chinese medicine company once located in the burgeoning industrial hub of Tianjin. The authors follow Aihwa Ong in abductively examining (de)territorializations of life, sport, and death; examining how the media publics’ (in China and beyond) awareness of the death of a young girl in 2015 destabilized a network of capital, state, medicine, and sport and in the process revealed how the vitality of major professional sport in China is situated within, and contingent upon, a vast array of material and nonmaterial (bio)political formations.

Pengaruh Brand Awareness, Perceived Quality Dan Brand Trust Terhadap Customer Loyalty Produk Tolak Angin

This research was attempted to explore what factors are contributing to customer loyalty of pharmaceutical and herbal product in Indonesia. Author used Tolak Angin brand as OTC drug model. Questionnaires method was used in this research. Data were analyzed using SPSS 24.0 by using data of 231 respondents who consumed any Tolak Angin products within 6 months. The result of the research shows that brand awareness and brand trust do partially have positive impact on customer loyalty. However, perceived quality partially doesn’t have positive impact on customer loyalty. Furthermore, brand awareness, perceived quality and brand trust simultaneously do have positive impact on customer loyalty. The research provides insight to academics and pharmaceutical and traditional medicine company about how to manage customer loyalty of pharmaceutical and herbal product in Indonesia

KONSEPTUALISASI PENCIPTAAN KINERJA PEMASARAN OBAT: SEBUAH PENGEMBANGAN MODEL TEORITIK

Indonesia is a very attractive market in the marketing of herbal medicine. Until now recorded 61% of the 255 million population of Indonesia had consumed herbal medicine known as “jamu”. The phenomenon of the increase in market demand - coupled climate of intense competition with the opening of the free market provides opportunities and challenges for pharmaceutical companies based herbal medicine (herbal medicine company) to move a step forward in increasing the innovation and the role of information systems to increase marketing performance. The purpose of this study was to analyze and examine the influence of innovation and information systems on performance marketing, the influence of information systems on innovation, and the influence of information systems on the performance marketing of the herbal medicine company through innovation. This study was a survey research type used for explanatory or confirmatory purposes. This study was use complete enumeration method or census, so sampling technique is also not needed. The analysis technique used is path analysis. The results showed that the innovation and information systems directly affect, positively and significantly to the marketing performance. The information system directly affect, positively and significantly to innovation, and through innovation, information systems was also positive and significant effect on the marketing performance of the herbal medicine company

KONSEPTUALISASI PENCIPTAAN KINERJA PEMASARAN OBAT: SEBUAH PENGEMBANGAN MODEL TEORITIK

Indonesia is a very attractive market in the marketing of herbal medicine. Until now recorded 61% of the 255 million population of Indonesia had consumed herbal medicine known as “jamu”. The phenomenon of the increase in market demand - coupled climate of intense competition with the opening of the free market provides opportunities and challenges for pharmaceutical companies based herbal medicine (herbal medicine company) to move a step forward in increasing the innovation and the role of information systems to increase marketing performance. The purpose of this study was to analyze and examine the influence of innovation and information systems on performance marketing, the influence of information systems on innovation, and the influence of information systems on the performance marketing of the herbal medicine company through innovation. This study was a survey research type used for explanatory or confirmatory purposes. This study was use complete enumeration method or census, so sampling technique is also not needed. The analysis technique used is path analysis. The results showed that the innovation and information systems directly affect, positively and significantly to the marketing performance. The information system directly affect, positively and significantly to innovation, and through innovation, information systems was also positive and significant effect on the marketing performance of the herbal medicine company.