Penerapan Teori Plan Behavior: Faktor yang Mempengaruhi Niat Perilaku Hidup Bersih dan Sehat

Sungai Citarum merupakan salah satu DAS yang memiliki tingkat pencemaran yang tinggi. Masyarakat yang tinggal di bantaran DAS masih memiliki perilaku hidup sehat yang rendah. Penelitian bertujuan untuk menganalisis faktor-faktor yang mempengaruhi intensi masyarakat dalam berperilaku pola hidup sehat. Metode penelitian menggunakan kuantitatif dengan pendekatan cross-sectional. Penelitian ini dilakukan pada bulan Februari - Juli 2018, di Bantaran Hulu sungai Citarum Desa Tarumjaya Kecamatan Kertasari Kabupaten Bandung. Penelitian ini menggunakan kerangka teori Planned Behavior. Instrumen penelitian ini menggunakan kuesioner terdiri dari item pertanyaan tentang variabel sikap, norma sosial, perceive behavioral control, dan intensi masyarakat dalam PHBS. Jumlah sampel pada penelitian ini sebanyak 39 responden, yang diambil secara simple random sampling. Analisis data pada penelitian ini dengan menggunakan uji regresi linier berganda. Berdasarkan hasil penelitian diketahui bahwa intensi masyarakat tentang pentingnya PHBS sebagian besar kategori tinggi sebanyak 38,5 %, kategori sedang 61,5 % dan kategori rendah sebanyak 0 %. Faktor-faktor yang mempengaruhi intensi perilaku pola hidup sehat adalah faktor sikap masyarakat terhadap kesehatan itu sendiri dan norma subjektif. Sikap yang positif pada pola hidup sehat sebagai faktor dominan yang mempengaruhi intensi untuk berperilaku hidup sehat. Norma subjektif yang memiliki peran signifikan terhadap intensi adalah dukungan lingkungan sekitar dan tokoh masyarakat.

Achieving Community Happiness through Affordable Eco-Friendly Smart Houses

The significant lack of affordable house is contributed by urbanization, economic power, and population growth. Accessible housing views having different types of houses at variety of costs to suit the needs of different levels of household income. This paper proposes to resolve the unaffordable house issues by constructing eco-friendly smart houses. Eco-friendly smart houses play a vital role in developing affordable houses because it will minimize construction costs, minimize negative environmental impact and reduce energy consumption. Besides, it was suggested that those houses will lead to community happiness. This study identifies the determinants for buyer intends to purchase the houses and make recommendations on the impact of the houses towards community happiness expectation. Questionnaires have been distributed to the potential buyer using the online application. The results conclude that attitude, perceive behavioral control and social media influence potential buyer intention to purchase the affordable eco-friendly smart houses. The findings further reveal that purchase intention leads to expectation on community happiness. This study contributes in two ways. First, it contributes to sustainable development goals agenda and offers a new approach in constructing affordable houses. Second, it contributes to theoretical development on the linkage between purchase intention and expectation on community happiness.

The Implications of Theory of Planned Behavior (TPB) on The Student Online Business Intention

Decision of running business is the result of interaction of several factors, namely the character of a person's personality and environmental influences. A family relationships, friends, relatives, educational environment, social rules in society and religious that can influence one's intentions running a business. Theory of Planned Behavior explains that the intention of doing online business among students is influenced by some variable such as attitudes, subjective norms, and perceive behavioral control. Furthermore, these three variables are influenced by several backgrounds which influence it, such as social, personal / individual background, and information. A number of research results show that the intention of doing online business for each students can vary depending on their social environment, age, gender, level of education, science, level of income, belief/ religion, or the influence of exposure to information which affects their experience, besides the influence of personality and the personal intellectuality of the student. These results of research show that the Theory of Planned Behavior have implications in explaining the phenomenon of intention to run online business among students

Faktor-Faktor Yang Memengaruhi Intensi Muzakki Dalam Membayar Zakat Di Lembaga

This study empirically explores the determined factors of muzakki intention to pay zakat at the zakat institution (BAZ and LAZ). The determined factors of muzakki intention to pay zakat at the zakat institution in the study comprises attitude, subjective norm, and perceive behavioral control. 100 questionnaires were disseminated to the respondents. The data were analysed using a logistic regression. The result of the study showed that perceive behavioral control positively affected the muzakki intention to pay zakat at the zakat institution. This study implies that necessary the role of muslim scholars, government and zakat institution to attrack muzakki to pay zakat in zakat institution.

SIKAP PENUMPANG GARUDA INDONESIA TERHADAP TRAY-SET GREEN PRODUCT

The purpose of this study was to analyze the relationship between the attitude toward the behavior (ATB) of using the tray set green product to the intention of using the tray-set green product, to analyze the relationship between the subjective norms (SN) to the intention of using the tray-set green product, to analyze the relationship between the perceived behavioral control (PBC) to the intention of using the tray-set green product, to analyze the consumers’ attitudes toward the preferences of the desired attributes of the tray-set green product and to formulate the managerial implications which can be applied by PT Garuda Indonesia. The data collection was conducted in July – August 2012. Data was collected from 200 respondents who had used the services of PT Garuda Indonesia. Descriptive, Konjoint, and Structural Equation Modeling (SEM) was used to analyze the relationship between ATB, SN and PBC to the interest of using tray-set green product. The result of the study indicated that the attitude Toward Behavior, Subjective norms, perceive behavioral control had significant value to the interest. The attributive preferences desired from the tray-set green product are stronger materials, eco-friendly packaging and interesting shapes. The result of this study recommended that to improve the marketing mix strategies to enhance the passengers’ interest in using tray-set green product.

The Effect of Halal-Labelled Food Awareness Towards Purchase Intention Among Urban Muslims (Study of Indonesian Students in Japan)

<p>The objective of this research is to investigate the effect of halal-labeled food awareness towards purchase intention of Indonesian Muslim student in japan. Survey data obtained from 101 Indonesian students from all over Japan and was analyzed with descriptive and verification methods, whereas SMART-PLS was utilized for hypothesis testing. In this research, halal-labelled food purchase intention variable was derived from Alam &amp; Sayuti (2011) and Bone et al (2007). The result showed that all of halal-labelled food awareness influence Indonesian Muslim student purchase intention, with perception toward halal certification variable was the most significant factors for halal-labelled food awareness and perceive behavioral control as the most significant factor which influence halal-labeled food purchase intention. The limitation in this researched is the data was obtained through online questionnaire and using snowball sampling method, this method may cause bias since author was unable to control the spreading of the questionnaire and people who did not meet the criteria to fill the questionnaire may filled it.</p><p><br />Keywords: Halal awareness, halal-food , Islamic marketing, Japan, purchase intention.</p>