Adaptive Influence Maximization

Influence maximization problem attempts to find a small subset of nodes that makes the expected influence spread maximized, which has been researched intensively before. They all assumed that each user in the seed set we select is activated successfully and then spread the influence. However, in the real scenario, not all users in the seed set are willing to be an influencer. Based on that, we consider each user associated with a probability with which we can activate her as a seed, and we can attempt to activate her many times. In this article, we study the adaptive influence maximization with multiple activations (Adaptive-IMMA) problem, where we select a node in each iteration, observe whether she accepts to be a seed, if yes, wait to observe the influence diffusion process; if no, we can attempt to activate her again with a higher cost or select another node as a seed. We model the multiple activations mathematically and define it on the domain of integer lattice. We propose a new concept, adaptive dr-submodularity, and show our Adaptive-IMMA is the problem that maximizing an adaptive monotone and dr-submodular function under the expected knapsack constraint. Adaptive dr-submodular maximization problem is never covered by any existing studies. Thus, we summarize its properties and study its approximability comprehensively, which is a non-trivial generalization of existing analysis about adaptive submodularity. Besides, to overcome the difficulty to estimate the expected influence spread, we combine our adaptive greedy policy with sampling techniques without losing the approximation ratio but reducing the time complexity. Finally, we conduct experiments on several real datasets to evaluate the effectiveness and efficiency of our proposed policies.

Approximation Algorithms for Submodular Data Summarization with a Knapsack Constraint

Data summarization, i.e., selecting representative subsets of manageable size out of massive data, is often modeled as a submodular optimization problem. Although there exist extensive algorithms for submodular optimization, many of them incur large computational overheads and hence are not suitable for mining big data. In this work, we consider the fundamental problem of (non-monotone) submodular function maximization with a knapsack constraint, and propose simple yet effective and efficient algorithms for it. Specifically, we propose a deterministic algorithm with approximation ratio 6 and a randomized algorithm with approximation ratio 4, and show that both of them can be accelerated to achieve nearly linear running time at the cost of weakening the approximation ratio by an additive factor of ε. We then consider a more restrictive setting without full access to the whole dataset, and propose streaming algorithms with approximation ratios of 8+ε and 6+ε that make one pass and two passes over the data stream, respectively. As a by-product, we also propose a two-pass streaming algorithm with an approximation ratio of 2+ε when the considered submodular function is monotone. To the best of our knowledge, our algorithms achieve the best performance bounds compared to the state-of-the-art approximation algorithms with efficient implementation for the same problem. Finally, we evaluate our algorithms in two concrete submodular data summarization applications for revenue maximization in social networks and image summarization, and the empirical results show that our algorithms outperform the existing ones in terms of both effectiveness and efficiency.

Revisiting Modified Greedy Algorithm for Monotone Submodular Maximization with a Knapsack Constraint

Monotone submodular maximization with a knapsack constraint is NP-hard. Various approximation algorithms have been devised to address this optimization problem. In this paper, we revisit the widely known modified greedy algorithm. First, we show that this algorithm can achieve an approximation factor of 0.405, which significantly improves the known factors of 0.357 given by Wolsey and (1-1/e)/2\approx 0.316 given by Khuller et al. More importantly, our analysis closes a gap in Khuller et al.'s proof for the extensively mentioned approximation factor of (1-1/\sqrte )\approx 0.393 in the literature to clarify a long-standing misconception on this issue. Second, we enhance the modified greedy algorithm to derive a data-dependent upper bound on the optimum. We empirically demonstrate the tightness of our upper bound with a real-world application. The bound enables us to obtain a data-dependent ratio typically much higher than 0.405 between the solution value of the modified greedy algorithm and the optimum. It can also be used to significantly improve the efficiency of algorithms such as branch and bound.