Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments

Despite the increasing connectivity between consumers and the large volume of social shares supported by digital technologies, there is an absence of research systematically investigating how firms can design promotional incentives that jointly consider their consumers as both purchasers and sharers. In this study, we examine whether and how firms can leverage consumers’ social connections and engage consumers to share promotional incentives. In collaboration with a leading online deal platform, we report a large-scale randomized field experiment to test the effectiveness of different incentive designs (varying in the shareability and scarcity of promotion codes) in driving social sharing senders’ purchases and successful referrals. We find that the different incentive designs have distinct impacts on the purchase and referral outcomes. Specifically, providing senders with one non-shareable promo code significantly increases their own purchase likelihood, compared to the other experimental groups. In contrast, senders who receive one shareable promo code are less likely to purchase themselves yet are more likely to make successful referrals. Surprisingly, the incentive design with two promo codes containing one non-shareable code and one shareable code increases neither the senders’ purchases nor their successful referrals. Managerially, we estimate that although the one non-shareable promo code group derives the highest net revenue for the experimental period, the one shareable promo code group derives the highest customer lifetime value for the firm from the new customers acquired through the successful referrals. We further conducted two online experiments on Amazon Mechanical Turk that replicate the field experiment’s findings and explore the underlying mechanisms of the observed relationships. We find that exclusivity perception and social motives triggered by the incentive designs with one promo code mediate their effects on senders’ self-purchases and successful referrals, respectively, and explain the ineffectiveness of two promo codes. Our study contributes to the bodies of literature on IT-enabled social sharing and social promotions, providing implications for firms on how to design promotional incentives that accommodate the dual role of consumers as purchasers and sharers.

The Usefulness of the QR Code in Orthotic Applications after Orthopedic Surgery

The purpose of this study is to evaluate the utility of QR (quick response) codes in explaining the proper method for orthotic use after orthopedic surgery. A questionnaire survey was adopted to evaluate patient satisfaction with education and training in orthotic applications after orthopedic surgery. The study periods were 1 April to 30 April 2017, and 1 October to 31 October 2017. The oral training involving the conventional orthoses was conducted in April, and the videos with the orthosis on the QR code were captured in October. The QR code containing the data was distributed and the education was conducted. A total of 68 patients (QR-code group: 33) participated in the questionnaire survey. After the QR code application, the number of retraining cases increased from 62.9 to 93.9% (p-value < 0.01). The mean scores of the four items measuring the comprehension increased from 10.97 to 14.39. The satisfaction level rose from 7.14 to 9.30, and the performance increased from 7.14 to 9.52 (p-value < 0.01). The QR code is expected to be a valuable method for explaining the orthotic application after orthopedic surgery, and especially when repeated explanations are needed for elderly patients.

Cumulative Sport-Related Injuries and Longer Term Impact in Retired Male Elite- and Amateur-Level Rugby Code Athletes and Non-contact Athletes: A Retrospective Study

Background Rugby union and rugby league are popular team contact sports, but they bring a high risk of injury. Although previous studies have reported injury occurrence across one or several seasons, none have explored the total number of injuries sustained across an entire career. As the first to do so, the aim of this study was to report on cumulative injuries and their perceived long-term impact in retired rugby code athletes compared to athletes from non-contact sports. Methods One hundred and eighty-nine former rugby code athletes (rugby union n = 145; rugby league n = 44) and 65 former non-contact athletes were recruited to the UK Rugby Health Project between September 2016 and December 2018. Details on sports participation, sports injuries and concussion history, sports injury-related surgeries, and previous and current health were obtained from a validated, online self-report questionnaire. Results Former elite rugby code athletes (n = 83) reported more total injuries per player (median 39, IQR 35) than former amateur rugby code athletes (n = 106; median 23, IQR 30; p = 0.014) and non-contact sports athletes (n = 65; median 7.5, IQR 15; p < 0.001). Concussion was the most frequently reported injury for the elite and amateur rugby code groups, followed by upper/lower back and knee ligament injuries. These injuries also presented with the highest recurrence. Rugby code groups reported a higher continued impact of previous concussion, neck injuries, shoulder dislocation, ACL tears, and knee ligament injuries (p = 0.003–0.045). The reported prevalence of osteoarthritis was more than twofold greater in the elite rugby code group than in non-contact athletes (51% v 22%, p < 0.001). The prevalence of back pain and/or severe and regular joint pain was high across all groups (47–80%), particularly the elite rugby code group. The total number of joint injuries and sport injury-related surgeries was higher in those who reported current osteoarthritis and current severe and regular joint pain (p < 0.001–p = 0.028). Conclusion Across multiple injury types, past participation in rugby union and rugby league, particularly at elite level, is associated with a high cumulative injury load and a continued impact of previous injuries post-retirement. Given the high number of reported concussions (and their recurrence) and associations between previous injuries during a player’s career and current musculoskeletal conditions, efforts should be prioritized to reduce the occurrence and recurrence of injuries in rugby codes at all levels of the sport. Strategies should also be developed for supporting the specific physical health needs of rugby code athletes post-retirement.

Dihedral Group in The Ancient Genetic

The standard genetic code consist of four nucleotide bases which encode genes to produce amino acids needed by living things. The addition of new base (Dummy) causes a sequence of bases to become five nucleotide bases called ancient genetic codes. The five base set is denoted by , where B forms group through matching , , , , and from set . Ancient genetic codes can be reviewed as algebraic structures as a vector spaces and other structures as symmetry groups. In this article, discussed the properties of symmetry groups from ancient genetic codes that will produce dihedral groups. The study began by constructing an expanded nucleotide base isomorphism with . The presence of base causes to have a cardinality of 24, denoted as with . isomorphic with which is denoted by . Group had three clasess of partitions based on strong-weak, purin-pyrimidin types, and amino-keto nucleotide groups which are denoted as , , and . All three classes are subgroups of . By using the rules of rotation and reflection in the four-side plane, it was found that only one group fulfilled the rule was named the dihedral group. Keywords: ancient genetic code, group, subgroup, permutation, symmetry group , dihedral group.

Understanding Key-Informant Experiences and Perceptions of the 2016 Drought and Wildfires in Western North Carolina

In 2016, an exceptional drought and subsequent wildfires devastated the southeastern United States. Western North Carolina (WNC), a socioeconomically growing region that is dependent on revenue from tourism and agriculture, was particularly impacted by the events. The Southeast is not typically considered to be water vulnerable, and few studies have explored drought and wildfire in WNC. However, the region is projected to experience elevated water vulnerability as a result of rapid population growth and increased climatic variability. The recent events highlight the need for better understanding of water-related experiences and perceptions to inform proactive policies for risk mitigation in WNC. To evaluate stakeholder experiences and perceptions relating to the events in 2016, the authors conducted telephone interviews with key informants from a variety of sectors in two counties (Buncombe and Watauga) and then subjected their responses to content analysis. Informants frequently discussed themes relating to the “Natural Resources and Environment” code group, with responses revealing concerns about the health effects of smoke exposure, as well as water quantity. Other common topics of discussion for informants include water management, public awareness, and disaster severity. The prevalence of other themes varied by county, demonstrating the importance of local context. Surprisingly, informants rarely discussed risk in the context of increasing population and development, suggesting that current policies may inadequately address future risks. Stakeholders across all sectors placed substantial emphasis on information dissemination both within agencies and to the public. With a better understanding of key-informant experiences and perceptions, policymakers will be better equipped to address policy shortcomings as well as to prepare for future hazards.

Comparison of Fusion Rates Based on Graft Material Following Occipitocervical and Atlantoaxial Arthrodesis in Adults and Children

BACKGROUND Fusion rates following rigid internal instrumentation for occipitocervical and atlantoaxial instability approach 100% in many reports. Based on this success and the morbidity that can be associated with obtaining autograft for fusion, surgeons increasingly select alternative graft materials. OBJECTIVE To examine fusion failure using various graft materials in a retrospective observational study. METHODS Insurance claims databases (Truven Health MarketScan® [Truven Health Analytics, Ann Arbor, Michigan] and IMS Health Lifelink/PHARMetrics [IMS Health, Danbury, Connecticut]) were used to identify patients with CPT codes 22590 and 22595. Patients were divided by age (≥18 yr = adult) and arthrodesis code, establishing 4 populations. Each population was further separated by graft code: group 1 = 20938 (structural autograft); group 2 = 20931 (structural allograft); group 3 = other graft code (nonstructural); group 4 = no graft code. Fusion failure was assigned when ≥1 predetermined codes presented in the record ≥90 d following the last surgical procedure. RESULTS Of 522 patients identified, 419 were adult and 103 were pediatric. Fusion failure occurred in 10.9% (57/522) of the population. There was no statistically significant difference in fusion failure based on graft material. Fusion failure occurred in 18.9% of pediatric occipitocervical fusions, but in 9.2% to 11.1% in the other groups. CONCLUSION Administrative data regarding patients who underwent instrumented occipitocervical or atlantoaxial arthrodesis do not demonstrate differences in fusion rates based on the graft material selected. When compared to many contemporary primary datasets, fusion failure was more frequent; however, several recent studies have shown higher failure rates than previously reported. This may be influenced by broad patient selection and fusion failure criteria that were selected in order to maximize the generalizability of the findings.

Estimating the Lengthy Missing Log Interval Using Group Method of Data Handling (GMDH) Technique

Estimation of well log properties is crucial in identifying the trends and the properties in oil and gas industry, which will enable firms to avoid problems during operation procedures. In this paper, Group Method of Data Handling (GMDH) technique is utilized to generate a generic model with superior prediction capabilities. NeuraLogTM software is used in order to convert the scanned image logs into digit one that can be used by MATLAB code. Group Method of Data Handling is utilized to predict the same missing interval. An aggregate of 601 field data sets were utilized to create the model. These information sets were separated into training, cross validation and testing sets in the degree of 2:1:1. Trend analyses as well as graphical and statistical tools have been utilized in order to assess the model performance.