Re-imagining Corporate Community Involvement during the COVID-19 Pandemic: A Case Study of Pharmaceutical Companies in Guangdong Province, China

In this paper, we examine the participation of commercial firms in the fight against COVID-19 through the lens of Corporate Community Involvement (CCI). To display CCI as part of ethical and responsible corporate behavior, CCI studies often use a business-centered approach while paying less attention to the role of the state. Based on the stories of some pharmaceutical companies in Guangdong province joining China’s fight against the COVID-19 pandemic, we argue that the state may play a crucial role in shaping CCI activities and in making companies partner with the government under a state of emergency. We also point out that it is likely for these companies to translate their involvement in solving public health problems into profit-seeking opportunities. As such, this paper contributes to CCI studies by introducing a state-led approach and suggesting a form of “state-led and market-driven” CCI. Moreover, this study provides fresh information about the effects of corporations on social life and the practice of socially responsible corporate behavior in a state of public health emergency to anthropologists in the new subfields of anthropology of corporate social responsibility and anthropology of business corporations.

Casino employees' intention to participate in corporate community involvement activities – an extended value-attitude-intention model

PurposeThe success of corporate community involvement depends on employees' perception of and intention to participate in the associated activities. This paper explores personal and perceived organizational factors that influence casino employees' intention to participate in community involvement activities using the extended value-attitude-intention model.Design/methodology/approachBased on a literature review on corporate community involvement in the hospitality industry and the value-attitude-intention hierarchy, a theoretical model that links perceived societal value to employees' behavioral intention was established. The model was tested using responses from 322 Macao's casino employees.FindingsResults of structural equation modeling showed that perceived societal value of corporate community involvement and perceived societal pressure significantly influenced employees' attitude toward community involvement while perceived societal pressure also significantly influenced perceived facilitating conditions. Additionally, employees' attitude toward corporate community involvement and perceived facilitating conditions affected their intention to participate in corporate community involvement activities.Originality/valueCasinos use corporate community involvement as a way of counteracting the negative impacts of commercial gaming and supporting local communities. Hence, it is vital to understand the mechanism of engaging casino employees in corporate community involvement activities.

Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability

Although rural tourism enterprises have played crucial roles in the prosperity of tourist destinations, environmental contamination due to corporate behaviour is also an important issue to consider. In this study, we introduce corporate community involvement theory to explore the antecedents and contingency effects of corporate green behaviour for tourist destination sustainability from the perspective of tourism corporate social responsibility. Using first-hand survey data collected in Guangdong and Anhui provinces, and matching second-hand data from the statistical yearbook and tourist destination government work reports, we found that corporate community involvement has a positive impact on the green behaviour of rural tourism enterprises. This association is moderated by place identity and the gross tourism receipts of destinations. By doing so, this research extends the scope of tourism environmental governance from ‘the bottom’ (for tourists) to ‘the top’ (for tourism enterprises). Meanwhile, this research provides feasible advice to policymakers by highlighting the coordination value of enterprises’ initiative strategies (e.g., corporate community involvement) and destination contingency.

Christian Religiosity and Corporate Community Involvement

ABSTRACT:We examine whether religion influences company decisions related to corporate community involvement (CCI). Employing a large US sample, we show that the CCI initiatives of a company are positively associated with the level of Christian religiosity present in the region within which that company’s headquarters is located. This association persists even after we control for a wide range of firm characteristics and after we subject our results to several econometric tests. These results support our religious morality hypothesis which holds that companies headquartered in regions with higher levels of Christian religiosity will engage in more CCI initiatives. We also find that while Catholic and mainline Protestant religiosity have a positive influence on firms’ CCI initiatives, evangelical Protestant religiosity does not. This supports our differentiated responses hypothesis which holds that institutional differences among religious groups will produce different effects on companies’ CCI. This hypothesis is based on institutional theory.