Comparative Study of Aragvadha Phalamajja (Cassia fistula Linn.) w.s.r. to its Sangrahana Vidhi

Ayurved advocates that drug should be collected with proper classical methods. In Ayurvedic texts, specific time, season and procedures or methods have been highlighted for getting better potency, efficacy and therapeutic properties of drug by describing the standard methods of drug collection and preservation in details. Now a day, due to lack of proper traditional knowledge and time very few people bother to follow all these methods of collection given by Acharya. Hence, the potency of medicines is of question. Aragvadha (Cassia fistula Linn.) has been popular as a common drug of choice treatment since ancient time. Classic text like Charaka Samhita has quoted the classical and particular method for the collection and preservation of Aragvadha Phalamajja (Cassia fistula Linn.). Acharya Charaka has quoted this collection method of Aragvadha Phalamajja(Cassia fistula Linn.)as follows- The good qualities of collected pods should be kept covered in river bed sand for seven days. After seven days these pods should be removed and kept in sunlight for some time. And thereafter, fruit pulp (phalamajja) should be extracted and stored in a clean vessel. Therefore, study of classically collected Aragvadha Phalamajja (Cassia fistula Linn.) and Market sample of Aragvadha Phalamajja (Cassia fistula Linn.) was carried out.

Effect of Pineapple Pomace on the Development of Peanut Bar and their Physicochemical and Nutritional Properties with Consumer Acceptance

The study was conducted to maximally utilize the pineapple pomace for the formulation of peanut bar using jaggery (cane sugar). The study was laid out in complete randomized design (CRD) with 3 replications. Developed pineapple pomace peanut bars were stored in PET boxes for 2 months for observation. The market sample was collected from the local market of Gazipur city to compare with our nut bar. Then the collected sample was stored and analyzed for its color, texture, sensory attributes, nutritional and physicochemical properties. Results revealed that the developed nut bar is a rich source of crude fiber (6.48±0.48 %), crude protein (13.06±0.05 %), vitamin-C (23.28±0.21 mg/100 g) and ß-carotene (16.32±0.03 µg/100 g) than market sample. Nutritional and physicochemical properties of the developed nut bar and the market sample (Badam topi) gradually decreased with the increase of storage periods. An increasing trend of water activity (aw) is found in the developed and market samples with increasing storage periods. The maximum hardness was found in the market sample as compared to the developed nut bar. A statistically insignificant sensory score was obtained for all the formulated and market samples. The storage studies confirmed that the marketability of the developed nut bar T3 could be extended 2 months more without any excessive-quality deterioration. These findings may be applied for the manufacturing of pineapple pomace peanut bars with health benefits. These peanut bars can be practically used for the school nutrition programs to uplift the nutritional status of the school-going children. Crude fiber, crude protein, vitamin-C, color, texture, sensory attributes

PRELIMINARY COMPARATIVE PHARMACOGNOSTIC STUDY OF GENUINE AND ADULTERANT RAW MATERIAL IN ATIVISHA (ACONITUMHETEROPHYLLUM WALL. EX ROYLE)

Ativisha consists of the dried tuberous root of the aconitum heterophyllum wall. ex royle of ranunculaceae family. a perennial herb native and endemic to western himalayas. it is popular drug that is extensively used in ayurvedic pediatric medicine, specially used in respiratory disorders, fever, diarrhoea and vomiting in children. the fact that the suppliers of crude herbal materials are mostly traders having limited knowledge of their true identity. due to unavailability and high cost, they use their substitutes and adulterants in order to get more and more benefits. children's being more vulnerable, special care has to be taken in selecting the drugs. this paper includes preliminary pharmacognostical but very important aspects to ensure the standard and quality assurance of the raw drug of ativisha. preliminary comparative pharmacognostic study of genuine and adulterant raw material in ativisha. here the sample genuine ativisha with both small and big sized starch grains and taste is bitter followed by salivation in the mouth it may official ativisha. where the other sample with big starch grains with sweet taste may be an adulterated market sample sold under the name of ativisha.

Comparative HPLC analysis of different samples of Tribhuvankirti Rasa

Background: There are different methods of Vatsanabha shodhana but it is not mentioned in literature that which method should be used in preparation of Tribhuvankirti rasa which will make the drug safer. Objectives: To acquire knowledge regarding toxic principle in self prepared and market sample of Tribhuvankirti Rasa with respect to different shodhana methods of Vatsanabha and to develop a method of testing toxic principle in the formulation. Material and methods: Three samples were prepared out of which two samples were prepared using different shodhana media and one sample was prepared using impure ingredients and three samples of Tribhuvankirti Rasa were purchased from market. Physicochemical and phytochemical analysis of the final product was conducted and the observations were compared among six samples. Results: HPLC graphs indicate that the numbers of peaks are increased in the sample prepared with Godugdda shodhita Vatsanabha and all the market samples in comparison with Ashodhita and Gomutra shodhita samples of Tribhuvankirti Rasa. All samples contain alkaloids, however after purification there was decrease in the concentration of detected alkaloid. Conclusion: The toxic principle (Aconitine) in market and self prepared sample of Tribhuvankirti Rasa has been reduced by shodhana. In addition, flavonoids, glycosides and anti-oxidants are found which are beneficial for health.

Tail or no Tail? Applicability of the Long Tail Theory to the German Online Media Market

The Long Tail theory serves as an explanation for market change triggered through evolving online market conditions. However, it is often referred to without empirical validation, or with inconsistent findings on its applicability. Therefore, this paper analyses the applicability of the Long Tail theory to German online media offerings as of 2014 and 2016, focusing on offerings that serve information purposes (information offerings). Based on a unique dataset of commercially oriented online media offerings (Longitudinal IntermediaPlus 2014–2016), an analysis for three Long Tail characteristics (variety increase, opposing concentration between hit and niche offerings and niche market share increase) is conducted. By additionally distinguishing between political and entertainment-oriented information offerings as boundaries of democratized online market conditions the analysis reveals that the Long Tail theory is not fully applicable to any market sample, and especially not to politically oriented offerings.

Bioefficacy of Chlorantraniliprole 18.5 SC Against Pod Borer, Helicoverpa armigera (Hubner) and Pod Fly, Melanagromyza obtusa (Malloch) in Pigeonpea, Cajanus cajan (Linn.) Millsp.

Background: Pod borer, Helicoverpa armigera (Hubner) and pod fly, Melanagromyza obtusa (Malloch) are important pod boring insects infesting the pigeonpea, Cajanus cajan (Linn.) Millsp. throughout the world. A number of synthetic insecticides are known to be effective against these borers but most of them have been phased out as a result of high toxicity to the pollinators and other biotic agencies, therefore, a new molecule, chlorantraniliprole has been tested for bioefficacy against these insect pests.Methods: The experiment was conducted during Kharif, 2017 in a Randomized Block Design (RBD) with 7 treatments and 3 replications. Observations were made to record pod borer, H. armigera and pod fly, M. obtusa maggot present before treatment imposition and 3, 7 and 14 days after each spray from five randomly selected and tagged plants/ plot. From the data recorded per cent reduction in population over control was calculated. The per cent pod damage was calculated by counting damaged pods out of healthy pods. The numbers of coccinellids and spiders were recorded on 5 randomly selected plants before treatment and 7 and 14 days after spray (DAS) in each treatment.Result: The chlorantraniliprole 18.5 SC was found most effective @ 200 ml/ha which was found at par with chlorantraniliprole 18.5 SC @ 150 ml/ha and chlorantraniliprole 18.5 SC (Market sample) @ 150 ml/ha for suppression pod borer, H. armigera and pod fly, M. obtusa. The yield was maximum and at par in the chlorantraniliprole 18.5 SC @ 200 ml/ha (18.25 q ha-1), chlorantraniliprole 18.5 SC @ 150 ml/ha (17.82 q ha-1) and chlorantraniliprole 18.5 SC (Market sample) @ 150 ml/ha (17.42 q ha-1). Predatory population of coccinellids and spiders after imposing the treatments declined to some extent at seven days after treatment, however, increased after 14 days. Based on the results, the use of chlorantraniliprole 18.5 SC @ 150 ml/ha was most effective to control pod borer and pod fly in pigeonpea crop.

Generating customer engagement in electronic-brand communities: a stimulus–organism–response perspective

PurposeThis article investigates the factors in customer engagement with electronic brand (e-brand) communities and the mechanism behind their effects. The aim is to investigate the influence of various characteristics of e-brand communities on customer engagement, satisfaction through brand loyalty, and Recommendation.Design/methodology/approachA survey questionnaire was administered to 320 Facebook users in Pakistan. The aim is to investigate the influence of various characteristics of e-brand communities on customer engagement, satisfaction through brand loyalty and recommendation. The data were analyzed using PLS-SEM to test a model developed under the stimulus–organism–response perspective.FindingsEach community attribute significantly affected customer engagement, which was further found to mediate the relationship from these attributes through to customer satisfaction and then to brand loyalty and recommendation.Originality/valueAn original model hypothesized from the stimulus–organism–response framework was validated among an emerging market sample, highlighting the role of customer engagement with e-brand communities in mediating the effects of information and service quality on customer satisfaction.

Physico-chemical Analysis of beeswax procured from Mumbai market, Western Ghats (Natural Habitat)

Beeswax is the substance that is obtained from the structure of a honey comb. The bees secrete wax to build the honey combs to store honey. It has rich hydrophobic property, the beeswax is in fact present within cosmetics and body products. Also, beeswax is used in food industry. Beeswax is a complex mixture of hydrocarbons, free fatty acid, esters of fatty acid. Beeswax plays an important role in Ayurvedic medicine, the traditional medicine name with Madhushistha (Beewax). The Madhushistha is used for the care of wound from abrasion or even from burns with topical application. Some references in Ayurvedic granth highlight the use of Madhushistha in combination with other herbal and mineral mixture, like Sikta Taila, Mruddaharshringa, Jatyadi Taila, etc. Beeswax is mainly of two types, natural beeswax and processed beeswax. Natural beeswax is clarified further heating in water with petroleum waxes. Because of high demand and shortage in market, adulteration of beeswax with cheaper materials are common like animal fat, plant oil and petroleum spirits (Paraffin wax). Hence authenticity of beeswax is major concern and that can be determined by using physico-chemical parameters such as- organoleptic test, solubility, Melting point, Spacific gravity, Refractive index, Acid value, Ester value, Saponification value, volatile matter. With this justification the present study is expected to determine the quality status of four different beeswax samples procured from Mumbai market, western ghats (Natural habitat). The physico-chemical analysis revealed that volatile matter is detected in market sample (2) whereas market sample (1) shows higher melting point as compare to beeswax collected from the Natural habitat. Market sample (1,2) of beeswax shows slight adulteration hence natural habitat samples (1,2) of beeswax should be used in medicine preparation.