Use of Apps in Pharmacy as a Communication tool

In Germany, around 58 million people currently use a smartphone. 1 Not to use this communicative access to potential customers on the part of the health market would not only be negligent, but also unrealistic. Digitalization in the health sector has developed strongly in many areas in recent years and is described with different terms. These include 'e-health', 'digital health' or 'health 2.0'. However, all these terms mean the same thing: techniques and digital applications for preventing, improving and maintaining the health of the population. The tools of this technology are websites, portals, forums and, above all, apps. They are all intended to support people in actively shaping their health. 2

Toward a maturity model for the application of social media in healthcare

Purpose The advent of new technologies and change of patients’ behavioral patterns have triggered the provision of medical services through social media. Although the intersection between social media and health has received considerable research attention, there is little research on how health institutions implement social media strategy; thus a roadmap is required to navigate these technological initiatives. So, the purpose of this paper is to overcome this challenge by developing the Health 2.0 maturity model in the healthcare field. Design/methodology/approach To obtain this aim, the mixed method was applied in this research. In the first step, qualitative research method was used. In this step, along with comprehensive literature review, semi-structured interviews were conducted with the healthcare professionals to find the practices and capabilities of Health 2.0. In the second step, the proposed key dimensions (KD) were assessed and prioritized based on the views of the healthcare professionals using the quantitative survey method. Finally, by considering the architecture of Health 2.0 maturity model, the KDs were assigned to maturity levels based on their priority of implementation using a focus group. Findings The proposed maturity model is composed of six KDs and five maturity levels based on the Capability Maturity Model Integration architecture. The KDs, as well as their implementation order and weights in the proposed maturity model are presented as a roadmap for applying Health 2.0 effectively. Practical implications Employing the Health 2.0 maturity model enables health institutions to assess the current social media capabilities and guide them to select appropriate strategies for progress. Due to the descriptive nature of the proposed model, it allows managers to conduct process-based assessments regarding health 2.0 implementation. Originality/value Health 2.0 has been a recurring theme on the agenda of healthcare institutions, but no sensitive tool is available to measure its growth processes. This paper explores the much ignored but critically important subject of Health 2.0 maturity model and its implementation roadmap. The main contribution of this paper is to introduce an integrated roadmap containing the most important capabilities of Health 2.0. The proposed model is both descriptive and prescriptive in nature, and has a significant theoretical contribution to healthcare studies. This paper provides a mechanism to benchmark Health 2.0 efforts and to develop a progressive strategy that would improve its activities.

Making the Virtual Rounds: The Use of Blogs by Health-Care Professionals

In the “Health 2.0” era, digital media has altered how health care is conducted and how patients consume medical information. This article explores the reasons why health-care professionals create their own blogs and how they use blogging as a component of their work. We examine interviews with medical bloggers ( n = 83) featured on “Grand Rounds,” a weekly medical blog forum or “carnival,” to interpret the ways in which blogging is incorporated into their everyday lives. In performing a qualitative thematic analysis, we develop five themes that help capture what blogs mean to these health-care practitioners. The uses of blogs speak to articulating and reestablishing a professional reputation, connecting with patients informally, writing for therapeutic reasons, negotiating institutional constraints, and promoting community and health-care reform.