Screens of the Picturesque: Aesthetics, Technology, Economy

The 18th-century notion of the picturesque is somewhat lesser known as compared to the more celebrated categories of the beautiful and the sublime, even though it may not only help us critically reflect upon modern perceptions of the landscape, but it may also provide us a unique way to link the field of aesthetic speculation with questions of technology and economy. The article will focus on two of the major theoreticians of the picturesque (William Gilpin and Uvedale Price) and will examine their ideas in relation to Edmund Burke’s aesthetics on the one hand, and contemporary tendencies in landscape gardening (as represented by Lancelot “Capability” Brown and Humphry Repton) on the other. Such an investigation may shed light on the multiple shifts in the perception of nature and the sense of naturalness during the long 18th century, as well as on the pictorial and theatrical aspects of landscape design. But examples of the Claude glass, the ha-ha, and Humphry Repton’s Red Books may also indicate the role of technological innovations and economic interests, and thereby the relevancy of the very discourse of the picturesque to more modern or even postmodern artistic, cultural, and medial developments.

Capability Jane

The chapter contends that Jane Austen’s novel Mansfield Park, through its rhetorical and conceptual overlaps with eighteenth-century landscape design, does not align its realist project with representing reality so much as with revealing reality’s capabilities, thereby associating Austenian realism metaphysically and medially with the ecological consciousness and experimentation of landscaping. Contrary to familiar leftist critiques of landscape gardening’s political meanings and abhorrent social effects, the chapter uncovers the conceptual overlaps between, on the one hand, the ecological consciousness and design vocabulary of eighteenth-century landscape theorists like Humphry Repton and Richard Payne Knight, and, on the other hand, contemporary formalism and Gilles Deleuze’s conception of the virtuality extant in any reality. The chapter then traces how Mansfield Park reworks this ecological consciousness and design vocabulary (affordances, allowances, capabilities), arguing that Austen theorizes the novel form as a design medium wherein narrative is just a contingent ecological experiment.

8. Britain

‘Britain’ considers the garden history of the British Isles through the Renaissance to the present day. The burgeoning of English gardens in the 18th and 19th centuries often obliterated earlier gardens on the same sites, so earlier English gardens are usually known only from written and pictorial documentation, or from earthworks. The impact of key gardens and garden designers throughout this time are discussed: Salomon de Caus; Inigo Jones; William Shenstone’s The Leasowes; the great landscape designers Lancelot ‘Capability’ Brown and Humphry Repton; Sir Joseph Paxton; Hidcote Manor; Christopher Lloyd’s Great Dixter; Gertrude Jekyll’s Sissinghurst; Beth Chatto; and the Eden Project in Cornwall.

Landscape and Consumer Culture in the Design Work of Humphry Repton and Gordon Cullen: A Methodological Framework

The practice of landscape and townscape or urban design is driven and shaped by consumer markets as much as it is by aesthetics and design values. Since the 1700s gardens and landscapes have performed like idealized lifestyle commodities via attractive images in mass media as landscape design and consumer markets became increasingly entangled. This essay is a methodological framework that locates landscape design studies in the context of visual consumer culture, using two examples of influential and media-savvy landscape designers: the renowned eighteenth-century English landscape gardener Humphry Repton and one of Britain’s top twentieth-century draftsmen and postwar townscape designers, Gordon Cullen. Rather than aesthetics and meaning, I focus on the designer’s motives, working modes, and visual marketing strategies for building audiences and markets. At the heart of these strategies is the performance of images in consumerist culture. Drawing on primary and secondary sources, I show that they persuasively fashioned, “packaged,” and “sold” their landscape commodity through attractive and marketable image-text products. The study highlights the specific role that each man assumed vis-à-vis his work environment and consumers, the pictorial sources that each used, and the media that broadcast and shaped each designer’s legacy. Despite the different historical contexts and the particular logics of the economy and mass media apparatuses of the time, this consumerist-focused study also reveals parallels between these men’s motives and image-making and marketing strategies. For instance, their drive for both professional and laypeople appeal led them to bridge theory and practice, use the “art of compromise,” and devise palatable and alluring images. By using consumerist arts perspectives in landscape and urban design studies, I offer a new interpretive path toward a historical knowledge that incorporates the landscape designer’s modus operandi and explains the role of mass media and marketing in the production and consumption of landscape.