Secure Authentication for Banking Using Face Recognition

With the increasing demand for online banking lack of security in the system has been felt due to a tremendous increase in fraudulent activities. Facial recognition is one of the numerous ways that banks can increase security and accessibility. This paper proposes to inspect the use of facial recognition for login and for banking purposes. The potency of our system is that it provides strong security, username and password verification, face recognition and pin for a successful transaction. Multilevel Security of this system will reduce problems of cyber-crime and maintain the safety of the internet banking system. The end result is a strengthened authentication system that will escalate the confidence of customers in the banking sector.

CUSTOMER SERVICE IN FINANCIAL INSTITUTIONS: ASPECTS OF PARTNER MARKETING

The article describes the main aspects of improving customer service of the bank using elements of affiliate marketing. The formation of high attractiveness of the bank for the client by establishing strategically promising partnership relations presents the formation of high attractiveness of the bank for the client. The bank expects long-term economic benefits, and the client expects to receive an acceptable level of service. The main aspects of KREDOBANK JSC activity are analyzed, and it is noted that the bank is a leader in providing banking services in Western Ukraine. These services include retail and business lending, bank card and account servicing, valuables storage services, and more. To assess the current situation regarding the customer base and establish partnerships with customers, increase the attractiveness of JSC "KREDOBANK" conducted a survey of retail customers on the basis of questionnaires. Based on the analysis of the survey results, the strengths and weaknesses of the studied bank were identified. The positive side is that most of the bank's customers are economically active people with stable monthly incomes. At the same time, new opportunities were identified to attract new clients, namely student youth. This category of the population in the future, with a well-formed policy of the bank in terms of customer service, may become its customers in the segment of the economically active population. Therefore, a new package of services "Student" was developed and proposed, which on the basis of the existing tariff package of the bank, provides lower tariffs, reduced commission for transactions, lower interest on a loan for small amounts, extended grace period when using an overdraft. As a result of the study, along with the positive elements (staff competence, level of communication, bank reliability), such negative trends in customer service as low speed of customer service, lack of understanding of customer needs (in some cases). In order to eliminate these negative elements and increase the level of customer service, it is proposed to improve the existing Internet banking system. These improvements apply to the mobile application: it is proposed to update its design, expand functionality, eliminate malfunctions.

Understanding the internet banking adoption factors in the Romanian market

Online banking services create a way to reduce costs, attracting new segments of population and growing the bank performance and improvement of services. Client’s satisfaction is the main benefits of the banks. The aim of the paper is to investigate and to analyze the factors that influence the adoption of internet banking system in Romania. One of the problems faced by consumers using Internet banking is confidentiality. This makes security in transactions to be essential. For this, the main objectives are: identifying critical factors that contribute to the acceptance of internet banking system and the link between them and also identifying the demographic factors that influence the adoption of this system in Romania. The data collection was done by a quantitative research using the questionnaire method as a survey tool and it was made up of questions measured using the Likert scale. It contains variables based on the construct’s relevance to Internet Banking. All assumptions about the relationship between dependent variables and independent variables are developed and tested using multiple reliability, validity, and regression. It was used a statistical software and with it were analised 6 independent variables, named social influence, perceived ease of use, perceived usefulness, perceived risk, perceived confidence and intention to use Internet banking. The attitude toward using Internet banking system will be the dependent variable. To verify the acceptability model’s validity, it was used the Structural Equations Model. The results are partly supported by the developed hypotheses and are presented after the reliability test where Cronbach’s Alpha is calculated suggesting the internal reliability of the consistency for the scale. The significant effect that influences the attitude toward using Internet banking system is represented by the perceived usefulness, the perceived risk, the perceived confidence and the intention to use internet banking.

Consumer Acceptance of Internet Banking

The purpose of this research is to investigate the main factor that influences the usage of internet banking in Malaysia. This study applies the concept of Unified Theory of Acceptance and Use of Technology (UTAUT) in internet banking context. This research implements hierarchical regression for All the bank company should be alert in customer satisfaction for their system and not just focus for the profit. The framework will be useful for bank to improve their system to more systematic and efficient. data analysis. Data was collected from 210 students of public higher learning institution in Federal Territory of Labuan, Malaysia via convenience sampling technique. The result of this study give impacts towards the future research in technology acceptance. The empirical results will be useful for financial institution or bank in order to improve the internet banking system that they currently used.