Twitch the Corporate Green Tale - An Empirical Study on the Learning Styles to Enhance Green Supply Chain Practices

<p>With an increasing awareness of environmental impacts, corporates are migrating from traditional supply chain operations to green supply chain operations. In this endeavor of corporate greening, employees’ roles and functions are transformed to become extensions of learning roles to enhance green practices. The employees, through their job roles, are receptive to learning about green supply chain practices in different ways through different learning styles. Understanding which learning style enhances green supply chain practices in the organization will be beneficial to structure appropriate learning interventions. For this study, 12 manufacturing companies were selected based on convenience sampling. In total, 270 respondents were chosen based on disproportionate stratified random sampling from 12 manufacturing companies through questionnaire. Bayesian Linear Regression was performed on the data collected. This empirical study establishes that employees’ learning styles can play a pertinent role in enhancing green practices in organizations. The learning styles drive, support and exploit the full-fledged potential of Green Procurement and Green Manufacturing practices but no significant impact on Green Distribution and Reverse Logistics. The understanding derived from the analysis is depicted as ‘Learn and Act’ Cycle of green supply chain practices.</p>

An Investigation of the Relationship Between Employee Perception of Corporate Citizenship Behaviour and Organisational Sustainability

Corporate greening practices such as measures to reduce pollution emission, management of waste, use of green technologies, sustainable reporting, consuming removable energy sources, implementation of ISO environment management certification, auditing, etc. are required for sustainability. A lot of studies of stakeholder perceptions of corporate responses towards societal concerns are mostly from the point of view of marketing, existing or prospective customers, and industry at a large, but the employee's aspects is most neglected. This chapter investigates the employee's perception of corporate citizenship (CC) and organisational sustainability and also the interrelationship of these variables.

Slow violence and corporate greening in the war on drugs in Colombia

Next to a broader agrarian reform, the Peace Accord signed between the Revolutionary Armed Forces of Colombia (FARC-EP) and the Colombian Government (2016) was designed to support the voluntary substitution of illicit crops in an attempt to fight drug trafficking. In the municipality of Miranda (Northern Cauca), over 1300 peasant families agreed to eradicate their coca crops and stop their work in coca fields as part of the National Comprehensive Program for the Substitution of Illicit Crops (PNIS). Nearly three years later, the programme has shown little progress based on complementary evidence. First, it has only embraced 38% of the families who declared their will to replace illicit crops; and second, it has delayed commitments regarding access to land and financial and technical assistance for alternative projects. Based on extensive ethnographic fieldwork, this article brings an insightful and original political ecology perspective to environmental peacebuilding, showing that the promised transformation for marginalized peasant communities has been neglected. We argue that initial solutions for substitution have not only been redirected to benefit green corporate agrarian projects but have also been gradually abandoned by the state, creating different forms of slow environmental violence.

Green Marketing Strategy

Within the campus of business ethics and social responsibility, green marketing strategy has become a much discussed issue in today's academic world as well as in the profession. Though corporate greening has gained a widespread recognition, different studies have found the concept still facing much confusion especially on norms of ideal green marketing practices. As a consequence, many organizations which are professing green marketing are not profound about it. Among those firms some are partially involved while some are not yet convinced to adopt the green marketing strategy mostly because they do not find it worthwhile regarding revenue and profit. In academia, there are considerable amount of literature providing scattered individual insights from different perspectives. A chapter synthesizing these literatures can be helpful for both academics and marketing practitioners. This chapter attempts to review the literature to understand the origin and evolution of green marketing and green marketing strategy with all its major fundamental dimensions. Based on the existing mainstream literature, the chapter also reveals the green marketing strategy from the strategic consumer behavioral perspective. Furthermore, it summarizes the key success factors behind green marketing, its impact on the organizational performance as well as recommendations for successful implementations. The chapter is a synthesis of the green marketing philosophy and green marketing strategy that might serve as an extensive reference material to both the researchers and marketing practitioners in conducting interesting future research in the field as well as in formulating and adopting appropriate green marketing strategies.

Moderating Effect of Institutional Responsiveness on the Relationship Between Green Leadership and Green Competitiveness

With a growing focus among firms globally on saving energy and increasing environmental awareness, it is critical to explore the implementation of corporate greening in subsidiaries of multinational companies. Multinational companies need to respond simultaneously to institutional requirements and pressures for corporate greening. In this study we utilized the natural-resource-based view to investigate how green leadership can enhance green competitiveness. Based on a quantitative analysis of 212 subsidiaries of multinational companies in China, we found that green leadership positively influences green competitiveness. Further, this relationship was found to be stronger in firms with higher (more active) levels of institutional responsiveness. We highlight practical implications and make suggestions for theoretical development.