Aristotle's Rhetorical Triangle in Advertising

This study aims to validate the influence of Aristotle's rhetorical triangle—ethos, pathos, and logos—to the behavior of Saudi Arabian consumers, focusing particularly on consumer product. Quantitative and qualitative methods including descriptive research design were used. Two hundred respondents participated in the study. Results shows that age has impact to influence respondent's preference of Aristotle's rhetorical appeals. However, educational attainment has no influence on respondents' behavior towards Aristotle's rhetorical appeals. Fifty-seven percent of the respondents perceived ethos appeal as the most effective appeal of persuasion. This finding could be due to culture, since Saudis valued trust and credibility. Entities that might be affected directly or indirectly of the findings will give them an idea on how to reach and persuade the target audiences. The classical Aristotle's rhetorical triangle is the ancient art of persuasion still remains useful and applicable for the communication.

Graduate Students' Perceptions of the Practice of Posting Scholarly Work to an Online Class Forum: Balancing the Rhetorical Triangle

In both healthcare and education, basing one’s practice upon research evidence, has become very important. This paper presents the findings from a descriptive analysis of graduate students’ perceptions of the practice of posting their scholarly work to a class discussion forum, where it can be read by their peers. The resulting themes are described and discussed in relation to the balance of a model of rhetorical stance or a rhetorical triangle. This will be of interest to instructors facilitating courses with online capacity.