Global commitments to species conservation have failed to halt systematic widespread declines in plant species. Current policy interventions, such as protected areas and legal species legislation, remain insufficient, and there is an urgent need to engage novel approaches and actors in conservation. Here, we propose that urban conservation gardening, namely the cultivation of declining native plant species in public and private green spaces, can be one such approach. Conservation gardening can address key (a)biotic drivers of species decline, act as a critical dispersal pathway and increase the occupancy of declining native species. We identify policy mechanisms to upscale conservation gardening to a mainstream activity by reforming the existing horticultural market into an innovative nature protection instrument. This involves incentivizing the integration of the native seed sector, leveraging existing certification and labelling schemes, promoting consumer access, as well as building citizen-science projects to foster public engagement. Mainstreamed conservation gardening can be an economically viable, sustainable, and participatory measure that complements traditional approaches to plant conservation.