Hispanic media in the USA: current trends and future prospects

The relevance of this topic is primarily related to the change in the status of Hispanic media in the United States. Considering that in the middle of the last century most of the Americans listened to the Fox News, CNN, MSNBC, New York Times, Washington Post, today they are focused mostly on the La Opinion, CNN En Espanol, Telemundo, NBC News Latino, Remezcla and others. The changes in the status of Latino/Hispanic media are only one of components in shaping a new reality, where the Latin American population starts playing a much more active role than it did a couple of decades ago. The author reveals the main trends typical for Latino Media of the new era, analysing the content of the modern Hispanic media.

Morbial Metaphor in Economic Discourse of the Modern Hispanic Media

The present paper deals with the functioning of the morbial metaphor in the economic discourse of contemporary Hispanic media. The articles of economic topics, published in the section «Economics» of Hispanic periodical Internet publications are been chosen as the material of this scientific research. The period from the beginning of the global economic crisis (2008) to our days is been selected for this investigation. The structural-semantic properties of the morbial metaphor, which source domain is DISEASE, is being studied. The main method of the research is the metaphorical modeling. The emphasis is on determining the basic models of a morbial metaphor, which have a frame-slot structure, and language means of their reproduction. Structural analysis of frames present economic institutions as patients suffering from diseases, which are the metaphorical rethinking of negative phenomena in the economy, and need treatment. It has been found that five main frames represent the morbial metaphor in the Hispanic economic discourse: "Patients and doctors", "Diagnosis", "Symptoms of illness", "Treatment" and "Health status of the patient". Within each frame, the main slots are highlighted and their lexical content is described. The communicative functions of the morbial metaphor in the Hispanic economic discourse during the crisis and the causes of its activation have been determined. It was concluded that the frame-slot structure of the morbial metaphor reflects the negative phenomena of the global economy, presented in the Hispanic media discourse, and indicates the intensification of the use of the metaphor under study in the period of the aggravation of the global economic crisis and combating its effects. It was found out that the actualization of concepts of the conceptual sphere ECONOMY during the aggravation of the economical situation is dominated by the negative evaluative metaphors of the domain ILLNESS AND THEIR SYMPTOMS, and in the post-crisis period, - by the positively evaluative

Aquí no se habla Spanglish: the issue of language in US Hispanic media

A strong and still growing ethnic community in the United States, Hispanic Americans, with a common language but culturally diverse, have for years constituted a challenge for the media. How to communicate with them? With the development of Spanish-language print, broadcast, and cable outlets within American territory, communication became easier. Some of these media, however, have for years denied Hispanic Americans one of their most genuine forms of expression: namely, the use of Spanglish, a language generated by immigrants. The two major Hispanic American television networks in particular have adopted the policy of vetoing the use of Spanglish. The issue may be very upsetting for many Hispanic Americans who consume information on a daily basis. It becomes even more upsetting, then, when the same media also self-appoint themselves as “representatives of the Hispanic American population”. If the hybrid language is one of the few elements that indeed unite and represent the Hispanic group in America, shouldn’t these media rethink their practices? This is exactly what this article intends to answer, taking the case of Hispanic American television, from an initial description of Hispanics in America, to a closer analysis of the major media outlets available in the country.