How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges

Cyber marketing, digital communications, and social media practices for branding and marketing purposes have allowed colleges and universities to engage in sustainable/green marketing. For colleges, this means reducing advertising, marketing, and promotions costs in conjunction with lessening previous environmental impacts of printing, paper waste, mailing brochures, and college recruiter travel and transportation. Digital economy innovations in cyber marketing create channels for advertising and promotion without the carbon footprint issues of previous recruiting approaches. This paper uses a content analysis of the literature to explore how sustainable marketing approaches apply digital economy innovations in cyber marketing and digital communications for student global student marketing and recruiting. The goal is to gain actionable and applied knowledge about how sustainable marketing strategies apply digital economy innovations in cyber marketing and digital communication can influence the world of practice.

IMPLEMENTASI CYBER MARKETING DALAM MENDUKUNG PENDAFTARAN ONLINE MAHASISWA BARU PADA PERGURUAN TINGGI (STUDI KASUS : UNIVERSITAS RAHARJA)

Peranan digital dalam dunia pemasaran sangatlah penting dalam strategi pencapaian target mendapatkan konsumen baru. Sehingga tak heran banyak perguruan tinggi yang beralih ke digital marketing dalam strategi pemasaran untuk mendapatkan calon mahasiswa baru, sehingga Universitas Raharja perlu mengikuti trend pemasaran saat ini menggunakan digital marketing seperti website Penerimaan Mahasiswa Baru dalam menyampaikan informasi dan melakukan promosi kampus untuk mendukung pendaftaran online mahasiswa baru. Cyber Marketing/ Internet Marketing menjadi sangat diperlukan dalam segmen e-commerce, cyber marketing merupakan arah teknik untuk menarik konsumen potensial untuk membeli produk/jasa yang ditawarkan melalui website, email atau sosial media. Internet marketing adalah segala upaya dilakukan untuk melakukan pemasaran suatu produk atau jasa melalui atau menggunakan media elektronik dan internet. Sehingga dengan adanya website pmb.raharja.ac.id ini calon mahasiswa baru tidak perlu datang langsung ke kampus untuk melakukan pendaftaran calon mahasiswa baru. Manfaat dari penelitian ini memudahkan para calon mahasiswa baru yang tidak mempunyai waktu atau jarak tempuh yang jauh untuk menjangkau kampus untuk melakukan registrasi mahasiswa. Metode yang digunakan dalam penelitian ini adalah pengumpulan data, analisis data menggunakan metode analisis PIECES, metode pengembangan sistem menggunakan SDLC, metode studi pustaka, serta metode perancangan menggunakan UML meliputi use case diagram, class diagram dan activity diagram. Melalui website ini, diharapkan pendaftaran online mahasiswa baru dapat meningkatkan calon Pribadi Raharja di Universitas Raharja

Exploring the Rhetoric of Deceit in Cyber Marketing for Education

Current article aims to investigate the rhetoric used in one of the biggest scams in the history of online education known as the "AXACT scandal". The key purpose is to unfold the real situation by finding the strategies used for deception and to identify the fallacious tactics that stay hidden from the eyes of the website audiences. The research has not only attempted to recognize the rhetorical situation but also looks into the techniques of persuasion (logos, pathos and ethos) that were used in making the advertising claims. Further, the logical fallacies associated with the rhetorical appeals have been identified. The article finds that the deceptive rhetoric has been used in a number of ways in order to make the content persuasive. Moreover, there are a number of fallacious appeals that have been used to make the claims look attractive to the website visitors.

AIMI JATIM : MOTHERHOOD PHILANTHROPY DALAM ERA BUDAYA DIGITAL

<p>ABSTRAK</p><p><br />Perkembangan teknologi Informasi dan Komunikasi (ICTs) melahirkan formasi sosial dalam bentuk <br />budaya digital. Bentuk komunikasi yang lahir dari era ini merujuk pada model CMC (computer<br />mediated communication). Gangguan komunikasi yang selama ini hadir karena adanya perbedaan<br />geografis dan praktis budaya serta afiliasi ekonomi, politik dan sosial dapat diatasi dengan pertemuanpertemuan<br />dalam forum-forum virtual. Bentuk<br />ruang masyarakat tanpa sekat ini – sering disebut dengan cyber</p><p>space- melahirkan bentuk, model dan komunikasi yang idiosinkratik ala<br />komunitas internet. <br />Penggunaan ruang-ruang digital tersebut dimanfaatkan dalam berbagai dimensi seperti ekonomi <br />(cyber marketing), politik (cyber campaign) pun dalam aktivitas sosial dan kedermawanan (filantropi).<br />Salah satu kegiatan kedermawanan yang dilakukan oleh para perempuan (motherhood philanthrophy)<br />diinisiasikan dengan menggunakan teknologi informasi dan komunikasi.</p>

Cross-Cultural Management

This chapter seeks to impart understanding of cross-cultural management, so as to be able to relate it to managerial activity in the new geoeconomy. The contents provide exposure to the diverse management styles across the globe and impart understanding of different approaches to comparative analysis of each management style. It provides knowledge of mechanics of doing business abroad. This chapter also introduces the importance of business ethics and how it pertains to social responsibility of cross-cultural managers and the role ethics play in the management of transnational companies. In today’s world, it is imperative that the managers possess the ability to integrate and apply concepts about managing in different work cultures. Cross-cultural management has significant applications with regard to influencing the customer experience. Cross cultural management and customer experience management can hence be mutually collaborative disciplines for organizations and these twin concepts can further become organizational assets. Online communities can be useful tools for cyber marketing and customer experience management by being good collaboration enablers.

The Research of Factors which Effect B2C E-Commerce Trust - Based on the Mechanism of Process

With the continuous development of Internet, e-commerce has become flourishing, among which B2C e-commerce has developed especially rapid. However, the problem of consumer trust has become one of the main factors that has hampered the development of B2C e-commerce. This paper focuses on discovering the factors which influence the consumer trust in B2C e-commerce and establishing the consumer trust model of B2C e-commerce. This paper applies the mechanism of process to the B2C e-commerce creatively, then comes up with six stages of e-commerce shopping process, and refines the impact factors for each stage, and finally builds the consumer trust model of B2C e-commerce based on the mechanism of process. As online suppliers have control in the factors I have proposed in my research, the model is helpful not only for theoretical use, but for guiding cyber-marketing practices of enterprises.