Literary Planning and Development in Indonesia Through The Local Literature Community (LLC): A Challenge

Planning and fostering literature in Indonesia is very important as an effort to preserve it, especially regional literature and develop its existence. This is important because literature has a noble function, namely voicing the heart and phenomena that occur in society. We see that the development of literature in Indonesia such as "living reluctantly to death does not want", is in a situation and condition of concern. Attention from the government and the community is still very minimal. Even though literature in Indonesia still seems to exist, it is solely due to literary activists, both individuals and communities who still care and love literature. This presents a challenge. Challenges in planning and developing literature in Indonesia. It is time for literary issues in Indonesia to be seriously designed by involving people or people who have concerns. Does not always depend on the country. Therefore, independence is needed in discussing the planning and development of literature in Indonesia. In this case the direct involvement of activists / local literary communities is needed. This thinking originated from several existing communities and can survive and even flourish in producing writers and developing literary works in Indonesia. Thus, it is not impossible if the Local Literature Community will provide encouraging results on the development of literature in Indonesia.

Dante and the Author of the Decameron

The chapter explores the relationship between Boccaccio’s Decameron and the work that it evokes from the first full statement of its title, Dante’s Commedia. Critics have often noted how Boccaccio exploits Dante’s work for individual characters and narrative moments, but less attention has been given to how Boccaccio uses Dante to structure his collection. This chapter investigates how Boccaccio constructs the three authorial interventions in the frame of the Decameron on Dantean materials. Investigating the Decameron’s Proem, Introduction to the Fourth Day, and Author’s Conclusion in light of Inferno 5, the Terrace of the Lustful in Purgatorio, and the Heaven of Venus, respectively, this chapter reveals how Boccaccio transforms Dante’s own reflections on love, literature, and authorship to create his own very different authorial persona.

If it is love, can I get my money back? A critical review of the brand love literature

Brand love is becoming central to modern marketing theory and practice. In academia, researchers are showing increasing interest in investigating its causes and consequences. In practice, a growing number of consultancies and advertising agencies are currently proposing love scores, love indices, and love rankings for brands. An exacting examination of the extant literature reveals, however, that: (1) brand love's conceptual proprieties have always been entirely elusive; (2) its measurement is still substandard; (3) extant empirical studies are full of methodological flaws and far-fetched findings; and that (4) researchers have ignored one important issue while investigating brand love, that is, culture. This paper tries to draw attention on the aforesaid four deficits with the intent of instigating discussions, debates and, in due course, a deeper understanding of this concept.