Digital Marketing Strategy to Increase Brand Awareness and Customer Purchase Intention (Case Study: Ailesh Green Consulting)

Ailesh Green Consulting is an environmental consulting service with the target is a company that produces waste, especially companies that are included in the gold criteria in PROPER. The main problem is having low brand awareness and the low of customer purchase intention from target customers to use their services. The research methodology uses qualitative research. This research aims to help raise brand awareness and customer purchase intention of their potential customers. The data was collected using an interview system with 10 respondents who had a background in the environmental field, working for companies that are under gold criteria in PROPER. Based on the result, respondents' brand awareness is low, as well as the customer purchase intentions. It was found the digital media recommended to use for the company by the respondents is display advertising, LinkedIn social media, search engines, and websites. Based on the results, Ailesh Green Consulting is able to optimize Search Engine Optimization (SEO) supported by an attractive website optimizer and content marketing website, create and optimize the use of LinkedIn social media, and use of LinkedIn ads.

Geographic Response Strategies on Canada's West Coast

In 2012, Western Canada Marine Response Corporation (WCMRC) began developing site specific shoreline protection strategies, known at Geographic Response Strategies (GRS) for the entire coast of British Columbia (B.C.). The project started in Vancouver Harbour and has since spread along the Salish Sea and Strait of Juan de Fuca, as well as into Prince Rupert and Kitimat on the northern B.C. coast. Recognizing that B.C. has approximately 27,000 km of coastline (~16,777 miles) and with 450 strategies already developed only within a few hundred kilometres, WCMRC saw a need to automate the GRS development process from data collection all the way to the final GRS output. In conjunction with a local environmental consulting company, WCMRC developed a new sensitivity model. This new model can help the Response Readiness Team quickly assess intertidal sensitivity to oiling based on shoreline type, oil residency index, biological, archaeological, and/or socio-economic features of the shoreline, as well as operational protection feasibility. Now, using ESRI GIS web tools, a GRS can be developed automatically as a geo-referenced PDF, easily exportable to mobile devices for operational use. Overall, the automated enhancements have provided WCMRC with the tools necessary to manage the GRS program for B.C.'s entire coast. This means that more coastline can be assessed far more quickly and GRS's can be developed using fewer human resources. Additionally, if a spill occurs in a more remote area that has not yet had GRS's developed, they can be created within minutes based on the information from the Environment Unit in the Incident Command Post, or initial assessments by responders.

PENINGKATAN PELAYANAN JASA KONSULTAN LINGKUNGAN HIDUP DENGAN PENGEMBANGAN WEBSITE CV FAHMI JAYA

Research on the improvement of environmental consulting services with the development of the CV website. Fahmi Jaya is a research to make it easier for the public to obtain complete and up-to-date information because information is felt to be very important in making decisions and in achieving goals. In addition to obtaining complete and up-to-date information, the website can also send and publish information to the wider community online. The system development method used in this research is the System Development Life Cycle (SDLC) method, or better known as the system development life cycle in system engineering and software engineering, is the process of making and changing systems and the models and methodologies used to develop these systems. The results of the research are expected that this system can publish its activities for more recent information so that the public can find out the activities that have been carried out, the ease of information about CV FAHMI JAYA.