Ψυχολογικοί και κοινωνικοψυχολογικοί συσχετιστικοί παράγοντες της ηθικότητας στην εφηβεία: τυπολογική προσέγγιση

The purpose of the present study was to explore the moral schemas of adolescents in relation to psychological and social-psychological factors. The theoretical background derives from the neo-Kolbergian approach, which proposes four psychological processes of moral behavior (moral sensitivity, moral motivation, moral character, moral judgment) and three operating levels of moral judgment (codes of conduct, intermediate beliefs, moral schemas). In addition, we rely on the assumption that morality, like every developmental goal, is shaped by the dynamic interplay of individual/psychological and social psychological factors. A person-centered approach was adopted. Apart from the adolescents’ moral schemas, measures also included psychological identity, behavioral autonomy, locus of control, and beliefs about justice. The sample consisted of 369 Senior High School students (58% female, 77% living in the wider Athens metropolitan area). The psychometric tools were drawn from recent international studies and were culturally adapted into Greek. The results generally confirmed the main research hypotheses. More complex moral schemas were associated with more mature psychological identity types, higher behavioral autonomy with parental consent, internal locus of control, and lower general belief in a just world.

Multiple market moralities: identifying distinct patterns in how consumers evaluate the fairness of price changes

The default position in economic psychology is that consumers evaluate the fairness of firms' pricing strategies based on a widely shared schema of market morality, operationalized by analysing the average response within a respondent pool to a given price-change scenario. Conversely, drawing on economic and cultural sociology, we argue that there are multiple, distinctive schemas that pattern consumers’ moral evaluation of market pricing practices. We identify distinctive moral schemas by replicating and reanalysing scenarios from the foundational study of the fairness in pricing field (Kahneman et al., 1986) with a new online survey of American adults. Using correlational class analysis, we find respondents orient to one of four different configurations of moral judgement about price-change fairness: dual-entitlement principles, free-market proponents (and opponents), retail-labour domain specificity and procedural (un)fairness. This research gives analysts new tools for more precisely specifying variation in consumer moral sentiment and raises new questions about the causes, consequences and contours of multiple market moralities.