Low Hanging Fruit: How Sports Talk Radio Hosts Discuss Racism

Talk radio has grown exponentially in the United States. The growth in talk radio was ignited by the Telecommunications Act of 1996, which allowed station owners to purchase more stations without antitrust scrutiny. One of the most popular formats on the radio is sports talk radio. Sports talk radio provides a unique entry point to understand how callers and hosts discuss racism in sport. The purpose of this study is to advance our understanding of race on the radio by examining how sports talk radio hosts discuss racism. The researcher interviewed 15 sports talk radio hosts over the phone to better understand how they discuss racism on the airwaves. After reviewing the transcripts and going through several rounds of data analysis, three themes were discovered: We can smell it, race is not always about race, and Black/White binary.

An Analysis of Sports Talk Radio’s Effect On Social Issues

Professional athletes are becoming more vocal about their stances on different social issues like Black Lives Matter, MeToo and more. The researchers chose to investigate the effects that sports talk radio has on listeners perceptions of different social issues. Participants of the study hailed from a Lutheran, faith-based institution of higher education in an urban area of the Midwestern United States. The study thoroughly addressed the relationship between consumers of sports talk radio and their opinions on professional athletes addressing social issues.