Chapter 9 anchors the history of the rediscovery of ancient Egypt in the archaeological site of Tell el-Amarna (Tall al-ʿAmarnah), Pharaonic Akhetaten, the city of the 18th Dynasty Pharaoh Akhenaten (Amenhotep IV), abandoned after his death, together with his religion and cult of the Sun Disc. Excavated before the First World War by German Egyptologists, Amarna was reclaimed by British Egyptological institutions after it. It had a special hold on the archaeological imagination, on visual culture, as well as on the contemporary political imagination. Amarna and its ruler were associated with modernity in discussions on topics ranging from urban and suburban planning and living, through the modern family, to anti-war politics. Amarna’s ephemeral existence was interpreted as a failure of a utopia and as an imperial crisis at the heyday of Egypt’s 18th Dynasty, analogous to the imperial crisis of the 1930s and to issues of Britain’s imperial defence. The chapter, which focuses on the excavations under the directorship of J. D. L. Pendlebury, follows representations of Amarna in popular and professional publications, as well as the material history of the findings and their circulation which reflected the economics of Egyptology. The chapter traces the exchange of Amarna objects for financial support, by museums in the USA (mainly the Brooklyn Museum) and in Belgium. The materiality and mobility of Amarna objects are connected to their value and uses, and their emotional value for collectors and archaeologists. The chapter also offers a history of the feelings towards ancient Egypt, demonstrated in the writing of archaeological workers like Mary Chubb.