Brightmind: outlining the objectives, strategies, market and financial forecast of an emerging tutoring agency

This paper is an argumentative work that uses research to support the business goals outlined below, and the strategies that will be undertaken to achieve them. Specifically, research has been conducted to substantiate claims made regarding the opportunity, market, execution and advertising of BrightMind’s services. As a result, this works aims to convince readers that BrightMind is a worthy company to invest in by exploring a major gap within the tutoring industry, and the ways in which this company attempts to address it.

Brightmind: outlining the objectives, strategies, market and financial forecast of an emerging tutoring agency

This paper is an argumentative work that uses research to support the business goals outlined below, and the strategies that will be undertaken to achieve them. Specifically, research has been conducted to substantiate claims made regarding the opportunity, market, execution and advertising of BrightMind’s services. As a result, this works aims to convince readers that BrightMind is a worthy company to invest in by exploring a major gap within the tutoring industry, and the ways in which this company attempts to address it.

Financial Statements Forecast

This article focuses on theoretical aspects and practical examples for establishing the value of financial statements using percent-of-sale method. The financial statements are a result of the financial forecast made by the company, mainly those related to the evolution of the turnover and the changes in the external environment and of the hypothesis based on the correlations that can be established between the balance sheet items and the turnover. The calculations performed, based on different working hypotheses, have the consequence of establishing funds demands/surplus, as well as some possible ways of attracting new resources or using the new funds. The first hypothesis considers the direct correlation between fixed assets, current assets, total debts and the evolution of the turnover. The second hypothesis starts from the premises that only the debts of the suppliers are directly correlated with the turnover. The third hypothesis is that, within the limits of production/performance capacity, the turnover can be changed without changes in the volume of fixed assets. We determined in all three hypotheses the gap of assets and liabilities and consequently established the additional funds demand specifying possible sources of coverage or the surplus and how to use it. The purpose was to establish the consequences for each case.